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|Author||: Edward Niedermeyer|
|Editor||: BenBella Books|
Tesla is the most exciting car company in a generation . . . but can it live up to the hype? Tesla Motors and CEO Elon Musk have become household names, shaking up the staid auto industry by creating a set of innovative electric vehicles that have wowed the marketplace and defied conventional wisdom. The company's market valuation now rivals that of long-established automakers, and, to many industry observers, Tesla is defining the future of the industry. But behind the hype, Tesla has some serious deficiencies that raise questions about its sky-high valuation, and even its ultimate survival. Tesla's commitment to innovation has led it to reject the careful, zero-defects approach of other car manufacturers, even as it struggles to mass-produce cars reliably, and with minimal defects. While most car manufacturers struggle with the razor-thin margins of mid-priced sedans, Tesla's strategy requires that the Model 3 finally bring it to profitability, even as the high-priced Roadster and Model S both lost money. And Tesla's approach of continually focusing on the future, even as commitments and deadlines are repeatedly missed, may ultimately test the patience of all but its most devoted fans. In Ludicrous, journalist and auto industry analyst Edward Niedermeyer lays bare the disconnect between the popular perception of Tesla and the day-to-day realities of the company—and the cars it produces. Blending original reporting and never-before-published insider accounts with savvy industry analysis, Niedermeyer tells the story of Tesla as it's never been told before—with clear eyes, objectivity and insight.
|Author||: Margaret Cheney|
|Editor||: Simon and Schuster|
In this “informative and delightful” (American Scientist) biography, Margaret Cheney explores the brilliant and prescient mind of Nikola Tesla, one of the twentieth century’s greatest scientists and inventors. In Tesla: Man Out of Time, Margaret Cheney explores the brilliant and prescient mind of one of the twentieth century's greatest scientists and inventors. Called a madman by his enemies, a genius by others, and an enigma by nearly everyone, Nikola Tesla was, without a doubt, a trailblazing inventor who created astonishing, sometimes world-transforming devices that were virtually without theoretical precedent. Tesla not only discovered the rotating magnetic field -- the basis of most alternating-current machinery -- but also introduced us to the fundamentals of robotics, computers, and missile science. Almost supernaturally gifted, unfailingly flamboyant and neurotic, Tesla was troubled by an array of compulsions and phobias and was fond of extravagant, visionary experimentations. He was also a popular man-about-town, admired by men as diverse as Mark Twain and George Westinghouse, and adored by scores of society beauties. From Tesla's childhood in Yugoslavia to his death in New York in the 1940s, Cheney paints a compelling human portrait and chronicles a lifetime of discoveries that radically altered -- and continue to alter -- the world in which we live. Tesla: Man Out of Time is an in-depth look at the seminal accomplishments of a scientific wizard and a thoughtful examination of the obsessions and eccentricities of the man behind the science.
|Author||: James O'Neill|
|Editor||: Book Tree|
This was the first full-length biography written on the genius inventor, Nikola Tesla. The author was a Pulitzer Prize-winner and personal friend of Tesla, who once said the author understood him better than any man alive. It is reflected well in this highly detailed work. Much of the information in this book was personal and important, but might otherwise not have been known had O'Neill not documented it. The immense genius of Tesla resulted from a mind that could see an invention in 3-D, from every angle, within his mind before it was easily built. His dimensions and part sizes were always perfect. He never tested parts; they always worked. Most of his inventions were electrical in nature, with dozens of his patents now being used around the world. Much is revealed on Tesla's eccentric personality, his competition with Thomas Edison, and how he made his first million before the age of forty. Money was not important to him, however, nor was The Nobel Prize, which he refused to accept. It was always the science that came first. Due to the author's friendship with him, we are allowed an up close and intimate view into the mind of this genius inventor.
|Author||: W. Bernard Carlson|
|Editor||: Princeton University Press|
Nikola Tesla was a major contributor to the electrical revolution that transformed daily life at the turn of the twentieth century. His inventions, patents, and theoretical work formed the basis of modern AC electricity, and contributed to the development of radio and television. Like his competitor Thomas Edison, Tesla was one of America's first celebrity scientists, enjoying the company of New York high society and dazzling the likes of Mark Twain with his electrical demonstrations. An astute self-promoter and gifted showman, he cultivated a public image of the eccentric genius. Even at the end of his life when he was living in poverty, Tesla still attracted reporters to his annual birthday interview, regaling them with claims that he had invented a particle-beam weapon capable of bringing down enemy aircraft. Plenty of biographies glamorize Tesla and his eccentricities, but until now none has carefully examined what, how, and why he invented. In this groundbreaking book, W. Bernard Carlson demystifies the legendary inventor, placing him within the cultural and technological context of his time, and focusing on his inventions themselves as well as the creation and maintenance of his celebrity. Drawing on original documents from Tesla's private and public life, Carlson shows how he was an "idealist" inventor who sought the perfect experimental realization of a great idea or principle, and who skillfully sold his inventions to the public through mythmaking and illusion. This major biography sheds new light on Tesla's visionary approach to invention and the business strategies behind his most important technological breakthroughs.
|Author||: John Blue|
|Editor||: Lulu Press, Inc|
This is a report that gives you a broad insight of what happens inside of the Tesla Motors Inc. In this report we discuss in detail the strategic position, the choices and the strategy in action of the company.
|Author||: Richard Munson|
|Editor||: W. W. Norton & Company|
Tesla’s inventions transformed our world, and his visions have continued to inspire great minds for generations. Nikola Tesla invented the radio, robots, and remote control. His electric induction motors run our appliances and factories, yet he has been largely overlooked by history. In Tesla, Richard Munson presents a comprehensive portrait of this farsighted and underappreciated mastermind. When his first breakthrough—alternating current, the basis of the electric grid—pitted him against Thomas Edison’s direct-current empire, Tesla’s superior technology prevailed. Unfortunately, he had little business sense and could not capitalize on this success. His most advanced ideas went unrecognized for decades: forty years in the case of the radio patent, longer still for his ideas on laser beam technology. Although penniless during his later years, he never stopped imagining. In the early 1900s, he designed plans for cell phones, the Internet, death-ray weapons, and interstellar communications. His ideas have lived on to shape the modern economy. Who was this genius? Drawing on letters, technical notebooks, and other primary sources, Munson pieces together the magnificently bizarre personal life and mental habits of the enigmatic inventor. Born during a lightning storm at midnight, Tesla died alone in a New York City hotel. He was an acute germaphobe who never shook hands and required nine napkins when he sat down to dinner. Strikingly handsome and impeccably dressed, he spoke eight languages and could recite entire books from memory. Yet Tesla’s most famous inventions were not the product of fastidiousness or linear thought but of a mind fueled by both the humanities and sciences: he conceived the induction motor while walking through a park and reciting Goethe’s Faust. Tesla worked tirelessly to offer electric power to the world, to introduce automatons that would reduce life’s drudgery, and to develop machines that might one day abolish war. His story is a reminder that technology can transcend the marketplace and that profit is not the only motivation for invention. This clear, authoritative, and highly readable biography takes account of all phases of Tesla’s remarkable life.
|Author||: Marc Seifer|
“The story of one of the most prolific, independent, and iconoclastic inventors of this century . . . fascinating.”--Scientific American Nikola Tesla (1856-1943), credited as the inspiration for radio, robots, and even radar, has been called the patron saint of modern electricity. Based on original material and previously unavailable documents, this acclaimed book is the definitive biography of the man considered by many to be the founding father of modern electrical technology. Among Tesla’s creations were the channeling of alternating current, fluorescent and neon lighting, wireless telegraphy, and the giant turbines that harnessed the power of Niagara Falls. This essential biography is illustrated with sixteen pages of photographs, including the July 20, 1931, Time magazine cover for an issue celebrating the inventor’s career. “A deep and comprehensive biography of a great engineer of early electrical science--likely to become the definitive biography. Highly recommended.”--American Association for the Advancement of Science “Seifer's vivid, revelatory, exhaustively researched biography rescues pioneer inventor Nikola Tesla from cult status and restores him to his rightful place as a principal architect of the modern age.” --Publishers Weekly Starred Review “[Wizard] brings the many complex facets of [Tesla's] personal and technical life together in to a cohesive whole....I highly recommend this biography of a great technologist.” --A.A. Mullin, U.S. Army Space and Strategic Defense Command, COMPUTING REVIEWS “[Along with A Beautiful Mind] one of the five best biographies written on the brilliantly disturbed.”--WALL STREET JOURNAL “Wizard is a compelling tale presenting a teeming, vivid world of science, technology, culture and human lives.”--NEW SCIENTIST “Marc Seifer is an excellent writer and scholar, who has produced a wonderfully readable and illuminating biography of one of the most intriguing men of this century...mak[ing] us understand not only the man, but also the times in which he lived....[A] masterpiece.”--NELSON DEMILLE “The author presents much new material...[and] bases his book on a large number of archival and primary sources....Underneath the layers of hero worship, the core of Seifer's book is a serious piece of scholarship.” --Ronald Kline, SCIENTIFIC AMERICAN “Seifer has done a remarkable job going through all the Tesla manuscripts...ferret[ing] out hundreds of newspaper and magazine articles in which he traces out Tesla's public image [and] offers a reasonable reconstruction of Tesla's emotional world...Seifer has significantly advanced our understanding of Tesla.”--Bernard Carlson, author of Tesla: Inventor of the Electrical Age, for ISIS “It is my opinion that Dr. Seifer leads the world as the most authoritative of all the Tesla researchers.”--J.W. McGINNIS, President, International Tesla Society “Far and away the best job among Tesla biographies.”--Jeffrey D. Kooistra, INFINITE ENERGY “Wizard is...utterly absorbing with chapters charting all stages of Tesla's life...Seifer treats his prodigious subject with sympathy and realism.”--NEXUS “Wizard...presents a much more accurate...picture of Tesla.... [It] is thorough, informative, entertaining and a valuable addition to electrotechnological history, past and future.”--ELECTRONIC ENGINEERING TIMES “In modern times, Tesla may be enjoying a comeback thanks to books like Wizard.”--THE NEW YORK TIMES
|Author||: Iwan Rhys Morus|
|Editor||: Icon Books|
'[This] crisply succinct, beautifully synthesized study brings to life Tesla, his achievements and failures...and the hopeful thrum of an era before world wars.' - Nature Nikola Tesla is one of the most enigmatic, curious and controversial figures in the history of science. An electrical pioneer as influential in his own way as Thomas Edison, he embodied the aspirations and paradoxes of an age of innovation that seemed to have the future firmly in its grasp. In an era that saw the spread of power networks and wireless telegraphy, the discovery of X-rays, and the birth of powered flight, Tesla made himself synonymous with the electrical future under construction but opinion was often divided as to whether he was a visionary, a charlatan, or a fool. Iwan Rhys Morus examines Tesla’s life in the context of the extraordinary times in which he lived and worked, colourfully evoking an age in which anything seemed possible, from capturing the full energy of Niagara to communicating with Mars. Shattering the myth of the ‘man out of time’, Morus demonstrates that Tesla was in all ways a product of his era, and shows how the popular image of the inventor-as-maverick-outsider was deliberately crafted by Tesla – establishing an archetype that still resonates today.
|Author||: Christopher Cooper|
|Editor||: Race Point Publishing|
Everything you think you know about Nikola Tesla is wrong. The Truth About Tesla sets the record straight. Nikola Tesla was one of the greatest electrical inventors who ever lived. For years, the engineering genius was relegated to relative obscurity, his contributions to humanity (we are told) obscured by a number of nineteenth-century inventors and industrialists who took credit for his work or stole his patents outright. In recent years, the historical record has been "corrected" and Tesla has been restored to his rightful place among historical luminaries like Thomas Edison, George Westinghouse, and Gugliemo Marconi. Most biographies repeat the familiar account of Tesla's life, including his invention of alternating current, his falling out with Edison, how he lost billions in patent royalties to Westinghouse, and his fight to prove that Marconi stole 13 of his patents to "invent" radio. But, what really happened? Consider this: Everything you think you know about Nikola Tesla is wrong. Newly uncovered information proves that the popular account of Tesla's life is itself very flawed. In The Truth About Tesla, Christopher Cooper sets out to prove that the conventional story not only oversimplifies history, it denies credit to some of the true inventors behind many of the groundbreaking technologies now attributed to Tesla and perpetuates a misunderstanding about the process of innovation itself. Are you positive that Alexander Graham Bell invented the telephone? Are you sure the Wright Brothers were the first in flight? Think again! With a provocative foreword by Tesla biographer Marc. J. Seifer, The Truth About Tesla is one of the first books to set the record straight, tracing the origin of some of the greatest electrical inventions to a coterie of colorful characters that conventional history has all but forgotten.
|Author||: Michael Valentin|
|Editor||: Kogan Page Publishers|
Tesla disrupts the automotive industry by creating many innovative pieces that fit together. Its marketing, production, sales and technology strategies are all notably different from its competitors. The Tesla Way is an elongated case study looking at Tesla's business model and how this can be applied to existing manufacturing and production strategies in other companies. The author also includes case studies from Michelin, Mass and other consumer goods manufacturing companies. The Tesla Way will look at the origins of Tesla, its journey to success, new business models and what will come next. The author includes a mixture of the theory behind the Tesla business model and its applications, examining the combination between the manufacturing world and the digital world. He has also interviewed a cross-section of Tesla's current employees in both the USA and France. At the end of each chapter an interview with a CEO or top manager of an industrial firm is featured: among others, the stories of Luxor Lighting, ThyssenKrupp, Bosch or Kimberley Clarke. There are also insightful questions for managers. Online supporting resources include sample templates for analyzing efficiency of processes on the factory floor.
|Author||: Nikola Tesla|
|Editor||: Courier Dover Publications|
One of science's great unsung heroes, Nikola Tesla (1856-1943) was a prophet of the electronic age. His research laid much of the groundwork for modern electrical and communication systems, and his impressive accomplishments include development of the alternating-current electrical system, radio, the Tesla coil transformer, wireless transmission, and fluorescent lighting. Yet his name and work are only dimly recognized today: Tesla's research was so groundbreaking that many of his contemporaries failed to understand it, and other scientists are unjustly credited for his innovations. The visionary scientist speaks for himself in this volume, originally published in 1919 as a six-part series in Electrical Experimenter magazine. Tesla recounts his boyhood in Croatia, his schooling and work in Europe, his collaboration with Thomas Edison, and his subsequent research. This edition includes the essay "The Problem of Increasing Human Energy: With Special Reference to the Harnessing of the Sun's Energy," which anticipates latter-day advances in environmental technology. Written with wit and �lan, this memoir offers fascinating insights into one of the great minds of modern science.
|Author||: Commander X|
|Editor||: Inner Light - Global communications|
Top secret revelations concerning a newly-developed anti-gravity aircraft, as disclosed by a former military intelligence operative. This aircraft is based upon an invention by Nikola Tesla. Tesla arrived upon our cosmic shores in order to shape our technical and spiritual destiny. Tesla (the author reveals) came from another place to alert the world of pending danger (WWI and II), while at the same time offering 'helpful solutions' to our problems and ways to enhance our lives.
|Author||: Robert I. Sutherland-Cohen|
|Editor||: Red Wheel/Weiser|
The father of modern-day electricity and considered by some to be the ultimate “mad scientist,” Nikola Tesla filed nearly 300 patents in his lifetime. Many of these patents resulted in functioning inventions; others were little more than wide-eyed dreams—or still await possible development. Tesla For Beginners examines the man behind the alternating current and wireless technologies who traveled from Serbia by steamship to arrive in the United States with only four cents in his pocket. It was in the early 1880s, at the tail end of the Industrial Revolution and the beginning of the Second Industrial Revolution, that America beckoned him. Nikola Tesla—a poet of invention—left behind a vast and intriguing legacy. He was a scientist, physicist, mathematician, electrical engineer, and extensively published author who spent his last decades scraping for funding for celestial projects and living out his final days in penurious solitude with a pigeon.
|Author||: Aylin Kadriye Tansel|
Seminar paper from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Kingston University London, language: English, abstract: This marketing report presents Tesla Motors' range of marketing communication tools and strategies and their importance for Tesla Motors. Tesla Motors' marketing communication strategies predominantly consist of social media marketing, word-of-mouth marketing, Tesla Motors' own sales and service network, stores and galleries, Tesla Motors' direct selling strategy and participation in international auto shows.
|Author||: Emily Rose Oachs|
|Editor||: Bellwether Media|
The Tesla Model S sets the benchmark for the future of cars! Not only does it run 100% on an electronic battery, but it has a system of sensitive cameras and sensors that allow it to safely drive itself. This title covers the ins and outs of one of todayÕs groundbreaking machines, the Tesla Model S.
|Author||: Ashlee Vance|
|Editor||: Harper Collins|
In the spirit of Steve Jobs and Moneyball, Elon Musk is both an illuminating and authorized look at the extraordinary life of one of Silicon Valley’s most exciting, unpredictable, and ambitious entrepreneurs—a real-life Tony Stark—and a fascinating exploration of the renewal of American invention and its new “makers.” Elon Musk spotlights the technology and vision of Elon Musk, the renowned entrepreneur and innovator behind SpaceX, Tesla, and SolarCity, who sold one of his Internet companies, PayPal, for $1.5 billion. Ashlee Vance captures the full spectacle and arc of the genius’s life and work, from his tumultuous upbringing in South Africa and flight to the United States to his dramatic technical innovations and entrepreneurial pursuits. Vance uses Musk’s story to explore one of the pressing questions of our age: can the nation of inventors and creators who led the modern world for a century still compete in an age of fierce global competition? He argues that Musk—one of the most unusual and striking figures in American business history—is a contemporary, visionary amalgam of legendary inventors and industrialists including Thomas Edison, Henry Ford, Howard Hughes, and Steve Jobs. More than any other entrepreneur today, Musk has dedicated his energies and his own vast fortune to inventing a future that is as rich and far-reaching as the visionaries of the golden age of science-fiction fantasy. Thorough and insightful, Elon Musk brings to life a technology industry that is rapidly and dramatically changing by examining the life of one of its most powerful and influential titans.