McLuhan Misunderstood

McLuhan Misunderstood
Author: Robert K. Logan
Pages: 199
ISBN: 1926780523
Available:
Release: 2013-09-24
Editor: Key Publishing House
Language: en

Explanation of the Book:

The past two decades, beginning with the public's use of the Internet in 1994 and continuing with the emergence of notebook computers, smart phones, tablets, e-readers, blogs, wikis, Twitter, and social media, has seen the most rapid evolution of communications and its impact on every aspect of society from commerce to education and from culture to government. Digital media are impacting every aspect of our lives, but they are more in control of us than we are of them. The ideas of Marshall McLuhan, scholar, social critic, literary critic, poet, and artist, can provide the kind of guidance we need, but sadly he is misunderstood by most. This book posits that McLuhan holds the key to our understanding of the new digital media. Marshall McLuhan was one of the most influential thinkers of the twentieth century. This book will set the record straight and provide a guide to and insights into the thinking of Marshall McLuhan. This book is the medium and Marshall is the message.

Digital Modernism

Digital Modernism
Author: Jessica Pressman
Pages: 224
ISBN: 9780199937103
Available:
Release: 2014-02
Editor: Oxford University Press
Language: en

Explanation of the Book:

Electronic literature is still in its nascent stages, and so too is the field of literary criticism engaging it. While most critical studies of born-digital literature celebrate it as a postmodern art form with roots in contemporary technologies and social interactions, this book provides an alternative genealogy. Digital Modernism examines exemplary cases of electronic literature that renovate modernist texts and poetics as a means of critiquing contemporary culture. This study suggests that by referencing modernism, "digital modernism" reframes that earlier literary tradition around questions of media and technology. Grounding her argument in literary history, media studies, and the practice of close-reading, Jessica Pressman pairs modernist works by Ezra Pound, James Joyce, and Bob Brown, with major digital works like William Poundstone's Project for the Tachistoscope {Bottomless Pit}, Young-hae Chang Heavy Industries's Dakota, and Judd Morrissey's The Jew's Daughter. She demonstrates how the modernist movement of the 1920s and 1930s laid the groundwork for the innovations of electronic literature. Accordingly, Digital Modernism makes the case for considering these digital creations as "literature" and argues for the value of reading them carefully, closely, and within literary history. Moreover, this remarkable study details how and why one of the most maligned of literary spaces, the web -- one accused of fostering reading habits that destroy deep attention and devalue hermeneutic analysis -- is actually the place where serious literature stages its rebellion and renaissance. Even more importantly, perhaps, this book argues for the importance of literature, literary study, and close reading in our digital age.

Digital McLuhan

Digital McLuhan
Author: Paul Levinson
Pages: 240
ISBN: 9781134738823
Available:
Release: 2003-09-02
Editor: Routledge
Language: en

Explanation of the Book:

Marshall McLuhan died on the last day of 1980, on the doorstep of the personal computer revolution. Yet McLuhan's ideas anticipated a world of media in motion, and its impact on our lives on the dawn of the new millennium. Paul Levinson examines why McLuhan's theories about media are more important to us today than when they were first written, and why the Wired generation is now turning to McLuhan's work to understand the global village in the digital age.

International Journal of McLuhan Studies

International Journal of McLuhan Studies
Author: Matteo Ciastellardi,Emanuela Patti
Pages: 188
ISBN: 9788493880262
Available:
Release: 2011-12-16
Editor: Editorial UOC
Language: en

Explanation of the Book:

Understanding Media, Today. McLuhan in the Era of Convergence Culture

Taking Up McLuhan s Cause

Taking Up McLuhan s Cause
Author: Robert K. Logan,Corey Anton,Lance Strate
Pages: 304
ISBN: 9781783206964
Available:
Release: 2017-04-04
Editor: Intellect Books
Language: en

Explanation of the Book:

This book brings together a number of prominent scholars to explore a relatively under-studied area of Marshall McLuhan’s thought: his idea of formal cause and the role that formal cause plays in the emergence of new technologies and in structuring societal relations. Aiming to open a new way of understanding McLuhan’s thought in this area, and to provide methodological grounding for future media ecology research, the book runs the gamut, from contributions that directly support McLuhan’s arguments to those that see in them the germs of future developments in emergent dynamics and complexity theory.

Essential McLuhan

Essential McLuhan
Author: Eric McLuhan,Frank Zingrone
Pages: 416
ISBN: 0887845657
Available:
Release: 1995
Editor: House of Anansi
Language: en

Explanation of the Book:

Marshall McLuhan's insights are more applicable today than when he first announced them to a startled world in the 1960s. Here, in one concise volume, are McLuhan's key ideas, drawn from his books, articles, correspondence, and published speeches. This book is the essential archive of his constantly surprising vision.

The Handbook of Media and Mass Communication Theory

The Handbook of Media and Mass Communication Theory
Author: Robert S. Fortner,P. Mark Fackler
Pages: 1008
ISBN: 9781118770009
Available:
Release: 2014-03-10
Editor: John Wiley & Sons
Language: en

Explanation of the Book:

The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. Focuses on all aspects of current and classic theories and practices relating to media and mass communication Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas Gives niche theories new life in several essays that use them to illuminate their application in specific contexts Features coverage of a wide variety of theoretical perspectives Pays close attention to the use of theory in understanding new communication contexts, such as social media 2 Volumes Volumes are aslo available for individual purchase

Critical Gaming Interactive History and Virtual Heritage

Critical Gaming  Interactive History and Virtual Heritage
Author: Erik Champion
Pages: 232
ISBN: 9781317157397
Available:
Release: 2016-03-09
Editor: Routledge
Language: en

Explanation of the Book:

This book explains how designing, playing and modifying computer games, and understanding the theory behind them, can strengthen the area of digital humanities. This book aims to help digital humanities scholars understand both the issues and also advantages of game design, as well as encouraging them to extend the field of computer game studies, particularly in their teaching and research in the field of virtual heritage. By looking at re-occurring issues in the design, playtesting and interface of serious games and game-based learning for cultural heritage and interactive history, this book highlights the importance of visualisation and self-learning in game studies and how this can intersect with digital humanities. It also asks whether such theoretical concepts can be applied to practical learning situations. It will be of particular interest to those who wish to investigate how games and virtual environments can be used in teaching and research to critique issues and topics in the humanities, particularly in virtual heritage and interactive history.

Understanding Society Culture and Television

Understanding Society  Culture  and Television
Author: Paul Monaco
Pages: 152
ISBN: 0275970957
Available:
Release: 2000
Editor: Greenwood Publishing Group
Language: en

Explanation of the Book:

Contemporary society has badly misunderstood television. This book offers to guide the reader through the misinformation and exaggeration that wrongly influence cultural discourse and public policy with regard to TV. It presents a new perspective for the 21st century.

Critical Media Analysis

Critical Media Analysis
Author: Matteo Stocchetti,Karin Kukkonen
Pages: 144
ISBN: 3631605846
Available:
Release: 2011
Editor: Peter Lang
Language: en

Explanation of the Book:

This book provides undergraduate students in media programmes with the essential background knowledge to start developing critical analytical skills. It instructs media professionals to realise the key role of the media in the social construction of reality and to understand the many ways in which individuals and groups compete for the influence associated with this role. Based on the teaching experience of the authors, this book strikes a balance between the complexities of media phenomena, and the students' need for uncomplicated and accessible readings. Critical Media Analysis introduces students to the basics of media work, theory and history, and discusses how media professionals can engage with the postmodern challenges. This textbook makes the case for the relevance of critical knowledge and skills, next to technical and business training, in the education of competent and responsible media professionals.

History of Anthropological Theory Sixth Edition

History of Anthropological Theory  Sixth Edition
Author: Paul A. Erickson,Liam D. Murphy
Pages: 400
ISBN: 9781487524982
Available:
Release: 2021-04-24
Editor: University of Toronto Press
Language: en

Explanation of the Book:

The sixth edition of this bestselling text offers a concise history of anthropological theory from antiquity to the twenty-first century, with new and significantly revised sections that reflect the current state of the field.

Transforming McLuhan

Transforming McLuhan
Author: Paul Grosswiler
Pages: 238
ISBN: 1433110679
Available:
Release: 2010
Editor: Peter Lang
Language: en

Explanation of the Book:

"Transforming McLuhan explores the radical, humanist line of descent in interpreting Canadian media and culture theorist Marshall McLuhan's work, rejecting the dominant view of McLuhan as a conservative, uncritical herald of technological determinism andcapitalism. This McLuhan is the oppositional critic of modernity, resisting uncontrolled technological change, who seeks new media forms with a human face. Contributors from diverse international and academic perspectives include Douglas Kellner, Nick Stevenson, Gary Genosko, Richard Cavell, Lance Strate, Glenn Willmott, Patrick Brantlinger, Donna Flayhan, and Bob Hanke." ""Marshall McLuhan was the first to theorize and to develop a concept of media, indicating their importance to all areas of society and culture. Today media are far more pervasive than in the 1950s and 1960s when he wrote. Yet his work has still not received its due attention. Transforming McLuhan will begin to correct this oversight."---Mark Poster, University of California-Irvine; Author of What's the Matter with the Internet? and Information Please" ""Transforming McLuhan re-reads the McLuhan phenomenon in light of today's media-saturated, 24/7 news and smartphone world. Here we meet again with the visionary Tiresias in the Underworld whose dark sayings once lit the late afternoon of the twentieth century. These critical readings create a time-out to question him again and to open space-time interstices for alternate thoughts and alternate actions." ---Michael Heim, Mount St. Mary's College, Los Angeles; Author of The Metaphysics of Virtual Reality and Virtual Realism" ""Transforming McLuhan offers a rich and textured reconsideration of Marshall McLuhan's ideas, demonstrating how McLuhan's work is a better match for current multi-dimensional and ambivalent understandings of media and culture than it was for the narrower conceptions that guided those who dismissed McLuhan in his own time. These provocative and well-written essays persuasively engage in what I have calledá morphing' McLuhan with other key theoretical frameworks. As a resuit, Transforming McLuhan illustrates that cultural theorists have much to learn from McLuhanism, but that McLuhan's perspective also has much room for enrichment t from critical media studies." ---Joshua Meyrowitz, University of New Hampshire; Author of No Sense of Place: The Impact of Media on Social Behavior"--BOOK JACKET.

Virtual Marshall McLuhan

Virtual Marshall McLuhan
Author: Donald Theall
Pages: 326
ISBN: 9780773568822
Available:
Release: 2001-01-19
Editor: McGill-Queen's Press - MQUP
Language: en

Explanation of the Book:

Donald Theall explores and explains the significance of the emergence of McLuhan as an important figure in North America in the development of an understanding of culture, communication, and technology. He reveals important information about McLuhan and his relationships with his earliest collaborator and life-long friend, anthropologist Edmund Carpenter, as well as with Theall himself, McLuhan's first doctoral student. McLuhan emerges as a complex human being, at once attractive, witty, egotistic, and exasperating. Theall examines McLuhan's many roles - proponent of a poetic method; pop guru adopted by Tom Wolfe, Woody Allen and others; North American precursor of French theory (Baudrillard, Barthes, Derrida, Deleuze); artist; and shaman. Complex and intellectual, neither uncritical adulation nor demonization, The Virtual Marshall McLuhan does justice to a unique figure caught in a struggle between tradition and modernity, between faith and anarchy.

Marshall McLuhan Theoretical elaborations

Marshall McLuhan  Theoretical elaborations
Author: Gary Genosko
Pages: 1093
ISBN: 0415321719
Available:
Release: 2005
Editor: Taylor & Francis
Language: en

Explanation of the Book:

This collection contains key critical essays and assessments of the writings of Canadian communications thinker Marshall McLuhan selected from the voluminous output of the past forty years. McLuhan's famous aphorisms and uncanny ability to sense megatrends are once again in circulation across and beyond the disciplines. Since his untimely death in 1980, McLuhan's ideas have been rediscovered and redeployed with urgency in the age of information and cybernation.Together the three volumes organise and present some forty years of indispensable critical works for readers and researchers of the McLuhan legacy. The set includes critical introductions to each section by the editor.Forthcoming titles in this series include Walter Benjamin (0-415-32533-1) December 2004, 3 vols, Theodor Adorno (0-415-30464-4) April 2005, 4 vols and Jean-Francois Lyotard (0-415-33819-0) 2005, 3 vols.

McLuhan s Global Village Today

McLuhan s Global Village Today
Author: Angela Krewani
Pages: 256
ISBN: 9781317318330
Available:
Release: 2015-10-06
Editor: Routledge
Language: en

Explanation of the Book:

Marshall McLuhan was one of the leading media theorists of the twentieth century. This collection of essays explores the many facets of McLuhan’s work from a transatlantic perspective, balancing applied case studies with theoretical discussions.

Understanding Me

Understanding Me
Author: Herbert Marshall Mcluhan
Pages: 344
ISBN: 9781551994161
Available:
Release: 2010-06-25
Editor: McClelland & Stewart
Language: en

Explanation of the Book:

Unbuttoned McLuhan! An intimate exploration of Marshall McLuhan’s ideas in his own words In the last twenty years of his life, Marshall McLuhan published – often in collaboration with others – a series of books that established his reputation as the pre-eminent seer of the modern age. It was McLuhan who made the distinction between “hot” and “cool” media. It was he who observed that “the medium is the message” and who tossed off dozens of other equally memorable phrases from “the global village” and “pattern recognition” to “feedback” and “iconic” imagery. McLuhan was far more than a pithy-phrase maker, however. He foresaw – at a time when the personal computer was a teckie fantasy – that the world would be brought together by the internet. He foresaw the transformations that would be wrought by digital technology. He understood, before any of his contemporaries, the consequences of the revolution that television and the computer were bringing about. In many ways, we’re still catching up to him. In Understanding Me, Stephanie McLuhan and David Staines have brought together eighteen previously unpublished lectures and interviews by or involving Marshall McLuhan. They have in common the informality and accessibility of the spoken word. In every case, the text is the transcript taken down from the film, audio, or video tape of the actual encounters – this is not what McLuhan wrote but what he said. The result is a revelation: the seer who often is thought of as aloof and obscure is shown to be funny, spontaneous, and easily understood.

Spoken and Written Discourse

Spoken and Written Discourse
Author: Khosrow Jahandarie
Pages: 446
ISBN: 9781567504279
Available:
Release: 1999
Editor: Greenwood Publishing Group
Language: en

Explanation of the Book:

This volume presents a systematic, reasonably exhaustive, and critical view of the existing scientific literature on the differences between speech and writing and, particularly, the cognitive and cultural implications of these differences. It is unique in its multidisciplinary scope and analytical depth as it brings together, for the first time, this multiplicity of theory and evidence from varied disciplines.

The SAGE International Encyclopedia of Mass Media and Society

The SAGE International Encyclopedia of Mass Media and Society
Author: Debra L. Merskin
Pages: 2168
ISBN: 9781483375540
Available:
Release: 2019-11-12
Editor: SAGE Publications
Language: en

Explanation of the Book:

The SAGE International Encyclopedia of Mass Media and Society discusses media around the world in their varied forms—newspapers, magazines, radio, television, film, books, music, websites, social media, mobile media—and describes the role of each in both mirroring and shaping society. This encyclopedia provides a thorough overview of media within social and cultural contexts, exploring the development of the mediated communication industry, mediated communication regulations, and societal interactions and effects. This reference work will look at issues such as free expression and government regulation of media; how people choose what media to watch, listen to, and read; and how the influence of those who control media organizations may be changing as new media empower previously unheard voices. The role of media in society will be explored from international, multidisciplinary perspectives via approximately 700 articles drawing on research from communication and media studies, sociology, anthropology, social psychology, politics, and business.

McLuhan and Baudrillard

McLuhan and Baudrillard
Author: Gary Genosko
Pages: 160
ISBN: 9781134655878
Available:
Release: 2002-01-04
Editor: Routledge
Language: en

Explanation of the Book:

Gary Genosko's timely study traces McLuhan's influence on the work of Jean Baudrillard, arguing that McLuhan's ideas have been far more influential than hitherto imagined in the development of postmodern theory. Genosko explores how McLuhan's ideas persist and are distorted through Baudrillard's work. He argues that it is through Baudrillard's influence that McLuhanism has had its greatest impact on contemporary cultural thought and practice.

Politics Society and the Media

Politics  Society  and the Media
Author: Paul Nesbitt-Larking
Pages: 406
ISBN: 9781551118123
Available:
Release: 2007
Editor: University of Toronto Press
Language: en

Explanation of the Book:

"Nesbitt-Larking challenges his readers to become critical consumers of media and provides a number of strategies to encourage them to do so." - Nick Baxter-Moore, Brock University