Go to Market Strategies for Women Entrepreneurs

Go to Market Strategies for Women Entrepreneurs
Author: Victoria L. Crittenden
Pages: 312
ISBN: 9781789732917
Available:
Release: 2019-09-06
Editor: Emerald Group Publishing
Language: en

Explanation of the Book:

This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs.

Go to Market Strategies for Women Entrepreneurs

Go to Market Strategies for Women Entrepreneurs
Author: Victoria L. Crittenden
Pages: 312
ISBN: 9781789732894
Available:
Release: 2019-09-06
Editor: Emerald Group Publishing
Language: en

Explanation of the Book:

This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs.

Women and Global Entrepreneurship

Women and Global Entrepreneurship
Author: Maura McAdam,James A. Cunningham
Pages: 374
ISBN: 9781000373639
Available:
Release: 2021-04-06
Editor: Routledge
Language: en

Explanation of the Book:

Entrepreneurship in context has been described as the third wave in entrepreneurship research. Accordingly, specific socio-economic, political, market, and institutional contexts are key to fostering, enabling, and enacting entrepreneurial activity and behaviours. These contexts shape everyday entrepreneurship experiences. This book is based on the premise that how gender is articulated within the entrepreneurial debate has to acknowledge context. However, context is not a construct that only applies to those economies and situations that differ from the presumed norm of Western developed nations. Adopting a more critical appraisal of how context is positioned within current theorizing around gender and entrepreneurial behaviours offers potential to progress debate whilst acknowledging that competing and contrasting contextual influences require clearer recognition. This book, therefore, has the potential to unearth credible and robust approaches to further examining contextualisation and women entrepreneurship that advances new insights. By exploring and examining how contextual influences shape women’s entrepreneurship, this book challenges the assumption that women entrepreneurship is the same throughout the world. It will be of value to researchers, academics, and students with an interest in entrepreneurship, political economy, economics, and public policy.

Handbook of Research on Nascent Entrepreneurship and Creating New Ventures

Handbook of Research on Nascent Entrepreneurship and Creating New Ventures
Author: Carrizo Moreira, António,Dantas, José Guilherme Leitão
Pages: 483
ISBN: 9781799848271
Available:
Release: 2020-10-09
Editor: IGI Global
Language: en

Explanation of the Book:

Due to the 2008-2009 crisis, the United Nations 2030 agenda for sustainable development, and the COVID-19 pandemic, the role of entrepreneurship has become more critical in most economies. Moreover, emerging protectionist policies are further encouraging the emergence of new entrepreneurial projects, particularly to replace goods and services traditionally provided by other countries. Understanding current challenges and best practices in nascent entrepreneurship is integral for the successful launching of new ventures to support the revitalization of economies and achieve sustainability. The Handbook of Research on Nascent Entrepreneurship and Creating New Ventures is a crucial reference source that covers the latest empirical research findings in the field of entrepreneurship and addresses the obstacles entrepreneurs face in these recent challenging times. The book embraces a pluralistic perspective from academicians currently navigating nascent entrepreneurship and key concepts for launching successful new ventures. Covering topics that include government support programs, spin-off companies, leadership, strategic entrepreneurship, and crowdfunding, this book is targeted towards entrepreneurs, professionals, academicians, researchers, and students.

Content Marketing for Women Entrepreneurs

Content Marketing for Women Entrepreneurs
Author: Charlene Baker
Pages: 94
ISBN: 1718698585
Available:
Release: 2018-05-03
Editor: Createspace Independent Publishing Platform
Language: en

Explanation of the Book:

Are you a woman entrepreneur seeking to build your business online? Perhaps you're overwhelmed with all of the tactics and strategies of digital marketing and you're unsure of where to start in truly building your empire. Yet, with more of your customers using the internet to search, shop, and socialize, it's imperative that your strategy is sharp to create an engaging presence online. The good news is, there is a simple plan you can follow to ROCK your business, get in front of your ideal customer, and generate the results you desire. In Content Marketing for Women Entrepreneurs, you will learn how to: - Effectively market yourself to attract the right customers - Create a long-term content marketing strategy that aligns with your business goals so you're posting on social media with purpose - Develop content ideas that your audience will love - Share content your followers will like, share, and click to drive more visitors to your website - Measure and test your results to continue improving and accelerating your results So, grab your favorite journal and pen and begin creating a content strategy that takes your brand to the next level!

The Palgrave Handbook of Minority Entrepreneurship

The Palgrave Handbook of Minority Entrepreneurship
Author: Thomas M. Cooney
Pages: 587
ISBN: 9783030666033
Available:
Release: 2021-05-19
Editor: Springer Nature
Language: en

Explanation of the Book:

Bringing much needed clarity and definition to the term 'minority entrepreneur,' this authoritative and timely handbook explores the distinctive challenges that minority communities face when founding and managing new ventures. The handbook is inclusive of any community who might be considered disadvantaged or under-represented in terms of entrepreneurial activity and included are women, youths, seniors, disabled, immigrants, Indigenous peoples, LBGTQ+, ex-offenders, Roma, refugees and many others. Chapters highlight the idiosyncratic nature of the many communities examined before offering frameworks and models that draw together the various findings. With a cast of international contributors, this scholarly handbook discusses the surrounding literature of minority entrepreneurship and takes an all-encompassing approach to its interpretation. It also addresses the sorely under-researched area of entrepreneurial behaviour among minorities and disadvantaged groups. This is particularly important for policymakers tasked with designing and delivering initiatives that are appropriate for the needs of these communities. Ultimately this handbook contributes to existing knowledge by: • providing a current understanding of the literature for each of the communities; • investigating the uniqueness of the entrepreneurial behaviour within the communities; • offering new frameworks/models from which future researchers can build new knowledge. The handbook provides a comprehensive account of an important and fast emerging field of entrepreneurship, and is an invaluable resource for students, researchers and policymakers.

Annals of Entrepreneurship Education and Pedagogy 2021

Annals of Entrepreneurship Education and Pedagogy     2021
Author: Charles H. Matthews,Eric W. Liguori
Pages: 464
ISBN: 9781789904468
Available:
Release: 2021-01-29
Editor: Edward Elgar Publishing
Language: en

Explanation of the Book:

If you are looking for the intersection of past practices, current thinking, and future insights into the ever-expanding world of entrepreneurship education, then you will want to read and explore the fourth edition of the Annals of Entrepreneurship Education and Pedagogy. Prepared under the auspices of the United States Association for Small Business and Entrepreneurship (USASBE), this edited volume covers a broad range of scholarly, practical, and thoughtful perspectives on a compelling range of entrepreneurship education issues.

Islam Universalia Issue Jan 2020

Islam Universalia  Issue Jan 2020
Author: Aini Sofia Che Daud,Berhanundin Abdullah,R. Fakhrurrazi,Faisal Faliyandra,Muksal,Arroyyan Ramly ,M Shabri Abd Majid,Mirna Indriani,Mukhammad Nur Hadi,Wahyuddin,Muslim A Djalil,Dedi Iskamto,Puspa Liza Ghazali,Asraf Afthanorhan,Seflira Narti,Erizar,Tuti Hidayati,Sari Diana
Pages: 254
ISBN:
Available:
Release: 2020-01-29
Editor: Cyber Media Publishing
Language: en

Explanation of the Book:

Islam Universalia is an international journal published by the Cyber Dakwah. It specializes in Islamic studies and social sciences in various scientific fields and is intended to communicate original research and current issues on the subject. This journal warmly welcomes contributions from scholars of related disciplines. The languages ​​used in this journal are English and Indonesia. Islam Universalia is an open-access journal which means that all content is freely available without charge to the user. Publish your articles with us. Email: editorislamuniversalia@gmail.com | Web: https://ejournal.cyberdakwah.com

Entrepreneurship

Entrepreneurship
Author: Ladislav Mura
Pages: 472
ISBN: 9789535137603
Available:
Release: 2018-01-24
Editor: BoD – Books on Demand
Language: en

Explanation of the Book:

In context of entrepreneurship, this book was motivated by a desire of a team of well-known authors. The book consists of 23 closely related thematic contributions, which fall into 4 separate sections: Interactions between Economy and Entrepreneurship; Innovation in Entrepreneurship and Economic Growth; Current Trends in Family Business, Social Entrepreneurship and Responsibility; and The Role of Human Resource Management, Education and Gender in Entrepreneurship. Authors-contributors have submitted the results of their recent research and presented essential findings about the decision-making process of entrepreneurs in order to maintain their businesses competitive. The reader can get an insight into the selection of the best scientific contributions that have been reviewed and ready for debate. Our piece of work, Entrepreneurship: Development Tendencies and Empirical Approach, has interdisciplinary features. This work by authors from different countries - Finland, Germany, Czech Republic, Slovakia, Italy, Spain, Turkey and Malaysia - is dedicated to readers providing up-to-date research data and background for further research as well as implementation techniques in business practice.

Becoming a Woman Entrepreneur

Becoming a Woman Entrepreneur
Author: B. Krishnamurthy (BKM), K. Malar Mathi
Pages: 104
ISBN: 9781646507825
Available:
Release: 2019-08-30
Editor: Notion Press
Language: en

Explanation of the Book:

Entrepreneurship is becoming a sought after profession these days. More and more people get attracted to this due to varied reasons. The activities one needs to take up to form the enterprise, the factors to consider and the other related aspects remain by and large similar or same. Some typical needs for forming the enterprise and starting the operations require one to define the type of business entity, get funding, making the necessary business plans, getting ready with the go-to-market strategy and so on. While people use the trial and error method, many times, a successful role-model will motivate the budding entrepreneur more than anything else. Thus, this book is an attempt to provide all the details for becoming an entrepreneur including ideation, proof of concept, design of the organisation, making the business plan, options for funding the business and role-models for looking up to. Becoming a Woman Entrepreneur can serve as a starter and become a handbook for a well-intentioned entrepreneur.

Never Too Old to Get Rich

Never Too Old to Get Rich
Author: Kerry E. Hannon
Pages: 272
ISBN: 9781119547945
Available:
Release: 2019-06-17
Editor: John Wiley & Sons
Language: en

Explanation of the Book:

Start a successful business mid-life When you think of someone launching a start-up, the image of a twenty-something techie probably springs to mind. However, Gen Xers and Baby Boomers are just as likely to start businesses and reinvent themselves later in life. Never Too Old to Get Rich is an exciting roadmap for anyone age 50+ looking to be their own boss and launch their dream business. This book provides up-to-date resources and guidance for launching a business when you're 50+. There are snappy profiles of more than a dozen successful older entrepreneurs, describing their inspirational journeys launching businesses and nonprofits, followed by Q&A conversations, and pull-out boxes containing action steps. The author walks you through her three-part fitness program: guidelines for becoming financially fit, physically fit, and spiritually fit, before delving more deeply into how would-be entrepreneurs over 50 can succeed. • Describes how you can find capital to start your own business • Offers encouraging stories of real people who have become their own bosses and succeeded as entrepreneurs • Written by PBS Next Avenue’s entrepreneur expert, Kerry Hannon • Teaches you how to start your own business Never Too Old to Get Rich is the ideal book for older readers looking to pursue new business ventures later in life.

Becoming a Woman Entrepreneur

Becoming a Woman Entrepreneur
Author: B Krishnamurthy (Bkm),K Malar Mathi
Pages: 104
ISBN: 1646507819
Available:
Release: 2019-08-23
Editor: Notion Press
Language: en

Explanation of the Book:

Entrepreneurship is becoming a sought after profession these days. More and more people get attracted to this due to varied reasons. The activities one needs to take up to form the enterprise, the factors to consider and the other related aspects remain by and large similar or same. Some typical needs for forming the enterprise and starting the operations require one to define the type of business entity, get funding, making the necessary business plans, getting ready with the go-to-market strategy and so on. While people use the trial and error method, many times, a successful role-model will motivate the budding entrepreneur more than anything else. Thus, this book is an attempt to provide all the details for becoming an entrepreneur including ideation, proof of concept, design of the organisation, making the business plan, options for funding the business and role-models for looking up to. Becoming a Woman Entrepreneur can serve as a starter and become a handbook for a well-intentioned entrepreneur.

Women Entrepreneurs and Strategic Decision Making in the Global Economy

Women Entrepreneurs and Strategic Decision Making in the Global Economy
Author: Tomos, Florica,Kumar, Naresh,Clifton, Nick,Hyams-Ssekasi, Denis
Pages: 411
ISBN: 9781522574804
Available:
Release: 2019-01-11
Editor: IGI Global
Language: en

Explanation of the Book:

There has been an increase in women entrepreneurs participating in the growth of local, regional, national, and global economies. While these women showcase crucial skills for strategic leadership and strategy that can advance companies, they face cultural, educational, social, and political barriers that impede their development and participation within the global economy. Women Entrepreneurs and Strategic Decision Making in the Global Economy is a pivotal reference source that provides vital research on understanding the value of women entrepreneurs and the strategies they can use on the economy and examines gender impact on strategic management and entrepreneurship. While highlighting topics such as emotional intelligence, global economy, and strategic leadership, this book is ideally designed for managers, entrepreneurs, policymakers, academicians, and students.

Self Made

Self Made
Author: Nely Galán
Pages: 240
ISBN: 9780812989762
Available:
Release: 2016-05-31
Editor: Spiegel & Grau
Language: en

Explanation of the Book:

For readers of #GIRLBOSS and viewers of Shark Tank—a global revolution in entrepreneurship is under way, inspiring women to blaze a trail of financial self-reliance and become self-made. Featuring a foreword by Suze Orman. What does it mean to be self-made? It’s not just about having money, but financial empowerment is where it begins. It means getting out of survival mode, where you are one problem away from catastrophe. It means changing your mindset from instant gratification to goal orientation. It means being able to sleep at night without worry. It means being rich in every way: rich in money, rich in family, rich in love, rich in time—abundant! For Nely Galán—entrepreneur, TV producer, and real estate mogul—helping women to become self-made is a movement and a mission. Galán pulls no punches. She is the straight-talking friend and mentor you’ve always wanted, and here she shares valuable, candid, no-nonsense lessons learned on her own path to becoming self-made (“There is no Prince Charming”; “Think like an immigrant”; “In your pain is your brand”; “Don’t buy shoes, buy buildings!”). You’ll read inspiring stories of women who started and grew businesses out of ingenuity, opportunity, and need. You’ll find exercises to help you identify your goals and your strengths. You’ll learn tips and tricks for saving money, making money, and finding “hidden money” that can help jump-start your self-made dreams. When you become self-made, the change in you inspires change in those around you, because one of the greatest rewards of a self-made life is seeing how the sparks from your personal revolution can light a fire in others. So come, join the Self-Made movement. The revolution starts inside of you! Praise for Self Made “A much-needed and wise book that teaches women not to fear money but to see it as a means of reaching our dreams. Nely shows us how to become money courageous instead of finance fearful. I want to give this book to so many women (and men) I know. Thank you, Nely.”—Sandra Cisneros “Nely Galán and I have traveled the country together helping women grow their businesses and live their dreams. I know firsthand that Nely is the ultimate self-made woman and your best girlfriend. Her generosity of spirit jumps off the page as she shares the secrets of her hard-won success and her contagious confidence.”—Nell Merlino, creator of Take Our Daughters to Work Day and founder of Count Me In for Women’s Economic Independence “Self Made teaches women to unleash their spark and hustle. Nely inspires readers to use what they have to get what they want on their path to becoming self-made.”—Tory Johnson, “Deals & Steals” contributor on ABC’s Good Morning America and author of the #1 New York Times bestseller The Shift “You are not truly complete as a woman until you feel confident and empowered to make decisions about your money. Throughout my career, I have seen how a woman who takes ownership of her financial life is transformed and liberated, and how that in turn has a tremendous impact on her children. This is my belief and my personal experience, and it’s why Self Made resonates so strongly with me.”—Maria Elena Lagomasino, CEO of WE Family Offices and member of the board of directors of the Walt Disney Company, the Coca-Cola Company, and Avon Products, Inc. From the Hardcover edition.

Disrupters

Disrupters
Author: Dr. Patti Fletcher
Pages: 235
ISBN: 9781613083802
Available:
Release: 2018-01-16
Editor: Entrepreneur Press
Language: en

Explanation of the Book:

Only 4% of women are CEOs and women make up only 18% of board seats around the globe. But if all the research shows that the odds are stacked against women, what can we learn from the women who managed to reach the pinnacle of success despite the obstacles of systemic bias in corporate America? Disrupters: Success Strategies from Women Who Break the Mold explores what has enabled some women to not just break the glass ceiling but to shatter it against all odds. Dr. Patti Fletcher includes in her book first-person in-depth interviews with dozens of trailblazing women executives and board members. This exciting and uplifting book demystifies what it takes to go where so few have gone before by: Exploring the mindsets that help or hinder success against all odds Discovering the right time to begin the journey to a role that feels too big and too hard to obtain Learning the secrets to success that separate those who succeed from those who do not Building a personal board of directors to help you catapult yourself to the boardroom Case studies and interviews will include women of diverse races, ages, backgrounds, and industries -- all sharing what it means to achieve their own version of success

Feminine Capital

Feminine Capital
Author: Barbara Orser,Catherine Elliott
Pages: 240
ISBN: 9780804794312
Available:
Release: 2015-03-25
Editor: Stanford University Press
Language: en

Explanation of the Book:

Today, there are over 200,000,000 women business owners around the world. Many of these entrepreneurs are not doing business as usual, nor are they simply leaning in. Rather, they are tapping into feminine capital—the unique skills and sensibilities that they have cultivated as women—to create enviable successes. Drawing on four decades of award-winning research, Feminine Capital reveals how women are harnessing different approaches to doing business. Barbara Orser and Catherine Elliott detail the pillars of feminine capital and offer new insight into the ways that gender can influence entrepreneurial decision-making. They find that leveraging feminine capital can help women to create distinctive brands, build new markets, and drive profits—all while leveling the playing field in business. In doing so, women are changing our social and economic landscape, one venture at a time. Dispelling myths and misperceptions that can undermine women-owned ventures, this book takes a fresh look at how female entrepreneurs can leverage their skills, knowledge, and values. Case studies of women entrepreneurs bring key concepts and lessons to life, while learning aids, diagnostic tools, and checklists help readers to construct innovative business models, refine start-up plans, and hone growth strategies.

The Next Wave

The Next Wave
Author: Susan Coleman,Alicia M. Robb
Pages: 312
ISBN: 9781503600980
Available:
Release: 2016-09-07
Editor: Stanford University Press
Language: en

Explanation of the Book:

You may be familiar with the success stories of Spanx, GoldieBlox, and other women-owned businesses that have taken their markets by storm. But, today, only two percent of women-owned firms generate more than one million dollars annually. The Next Wave is here to help women drive up that number. Drawing on the Kauffman Firm Survey and many other sources, Susan Coleman and Alicia M. Robb cull together data-driven advice for women-owned, growth-oriented businesses as they finance their expansion. They not only consider the unique approaches and specific concerns of female business owners, but also take into account the growing pool of investors who will play a role in selecting and grooming a new generation of women entrepreneurs. Since growth-oriented firms typically require external capital, the investor perspective is critical. Telling entrepreneurs what the research means for them, outfitting them with resources, and illustrating the road ahead with real world cases, this book serves as a pioneering strategy guide for the next wave of women who want to "go big" to bring home their goals.

5 Years of Must Reads from HBR 2020 Edition 5 Books

5 Years of Must Reads from HBR  2020 Edition  5 Books
Author: Harvard Business Review,Michael E. Porter,Joan C. Williams,Adam Grant,Marcus Buckingham
Pages: 1088
ISBN: 9781633699823
Available:
Release: 2020-02-04
Editor: Harvard Business Press
Language: en

Explanation of the Book:

Five years' worth of management wisdom, all in one place. Get the latest, most significant thinking from the pages of Harvard Business Review in 5 Years of Must Reads: 2020 Edition. Every year, HBR editors examine the ideas, insights, and best practices from the past twelve months to select the definitive articles that have provoked the most conversation, the most inspiration, and the most change. From how you can lead with authenticity by moving past your comfort zone, to engaging customers and employees alike with the help of artificial intelligence, to scaling your agile processes from a handful of teams to hundreds, the articles in this five-book collection will help you manage your daily challenges and meet the changing competitive landscape head-on. Books in the HBR 10 Must Reads series offer essential reading selected from the pages of Harvard Business Review on topics critical to the success of every manager. Each book is packed with advice and inspiration from leading experts such as Clayton Christensen, Michael Porter, W. Chan Kim, Renee Mauborgne, Herminia Ibarra, Marcus Buckingham, Roger Martin, Adam Grant, Thomas Davenport, and Katrina Lake. Company examples range from P&G, DHL, and Deloitte to Alibaba, Google, and Stitch Fix. 5 Years of Must Reads: 2020 Edition brings the most current and important business conversations to your fingertips.

Direct Selling

Direct Selling
Author: Sara L. Cochran,Anne T. Coughlan,Victoria L. Crittenden,William F. Crittenden,Linda K. Ferrell,O.C. Ferrell,W. Alan Luce,Robert A. Peterson
Pages: 174
ISBN: 9781637421147
Available:
Release: 2021-09-14
Editor: Business Expert Press
Language: en

Explanation of the Book:

The Power of Direct Selling. Direct selling is not an industry per se nor is it merely a go-to-market business model and channel to reach consumers. It is bigger than any of this – direct selling is people. The ability for people with entrepreneurial spirit to build a successful business, whether it be from the ground up or by representing a company’s product, is at the heart of direct selling and it is people who made (and continue to make) direct selling the successful marketplace that it is today. The direct selling marketplace is comprised of mission-driven and socially responsible companies offering a wide variety of product and services, and the list of direct selling companies is abundant with entrepreneurs who built their businesses by utilizing an independent salesforce channel to market and sell their products or services directly to consumers. Possibly one of the most prominent of these entrepreneurs is Mary Kay Ash, a legend as a glass-ceiling breaker and a woman who built a very successful business with a go-to-market strategy of direct selling. Unlike Mary Kay Ash, however, not all aspiring business owners are willing/able to invest their savings and time on a start-up business. These micro-entrepreneurs desire to have the economic and social benefits of managing their own businesses but do not want the startup costs and demands associated with traditional business planning. As such, becoming a direct selling distributor offers a low-risk, low-cost pathway to micro-entrepreneurship. The traditional barriers to small business ownership are removed when a micro-entrepreneur builds a direct selling business that is backed by established brands. These established brands, several of which are featured in this book, offer the micro-entrepreneurs quality products, business training, and technological resources to achieve a self-determined metric of success. Framed within the context of entrepreneurship and an historical overview of the long-term sustainability of this business model, this book is intended for practitioners who want to read about the breadth and depth of direct selling. Importantly, this book provides considerable depth in terms of three particular issues associated with direct selling: Compensation, Ethics & compliance, and Global reach. For scholars, this book is built on a strong foundation of valid and reliable research endeavors. The authors have published research on direct selling in high quality, reputable and peer-reviewed academic and practitioner journals. Thus, this book can add foundationally to the research efforts of academics who are conducting research in a wide variety of topics (such as sales, women empowerment, business strategy, ethics, distribution models, gig economy, and global entry – to name a few), as well as to members of the press who want reliable and valid content upon which to build their stories. The book’s content is also particularly informative for policymakers at the local, state, national, and international levels. For students, reading this book will offer a variety of insights, particularly related to the intricacies of channel selection and design. Direct Selling: A Global and Social Business Model is a collective project from eight academics and practitioners who have dedicated much of their careers to understanding direct selling as both a go-to-market strategy and a channel of distribution and to capturing the people who are the foundation of direct selling. The pages of this book bring together a wealth of research and knowledge that can inform a broad spectrum of constituents about the economic and social benefits of direct selling, while also providing detail and clarity on key issues related to direct selling as a sustainable business model.

Plans to Prosper

Plans to Prosper
Author: Stan Washington,Victoria Cook
Pages: 147
ISBN: 9780990983101
Available:
Release: 2014-12-07
Editor: Honor Services Inc.
Language: en

Explanation of the Book:

Learn how to choose a marketing strategy that’s right for you. Market in a short period of time on a small budget while increasing visibility, raising buyer awareness, and growing sales using our step-by-step High Achieving Marketing Process ™. Take out the guess work and save money.Many business owners often feel as though they’re “winging it” as they carry on day to day. They lack a plan or resources to keep them focused. Also, they aren’t reaching their financial goals. Does that sound familiar? Plans to Prosper: Strategies, Systems and Tools for Small Business Marketing Success is a step-by-step guide to growing businesses through effective marketing. We take the guess work out of marketing strategies in order to help save you money. In this book, you will learn how to:* Choose a marketing strategy that’s right for you.* Market in a short period of time on a small budget while increasing visibility, raising buyer awareness, and growing sales.Profit from the marketing mistakes small business owners have made and how to avoid making the same mistakes.We also provide examples, tips, resources, and warnings to help guide your business toward focused growth. Victoria Cook, founder and managing director for The Center for Guilt-Free Success, helps women entrepreneurs grow their businesses through coaching and training. Known for her proprietary 7-step Guilt-Free RESULTS™ process, Victoria often is in demand as a speaker. She was named a "Business Brick Builder" by the International Coach Federation Chicago Chapter in 2013. Her innovative approach reflects her commitment to building the strengths of her clients as she helps them market their businesses more confidently and easily. Stan Washington, a McDonald’s executive turned entrepreneur is founder and president of Honor Services Office, software that helps small business grow sales, market businesses, and process invoices easily. He has helped thousands of small businesses achieve sales into the millions. His leadership of operations and technology enabled multi-billion dollar corporations to increase sales and he is ready to share their tips. Stan also is the co-author of Peaceful Selling: Easy Sales Techniques to Grow Your Small Business. Victoria and Stan met while serving on a local board of the International Coach Federation, an organization with 22,000 members. After discovering they shared a similar approach and mindset to marketing, they became passionate about working together to create a tool business owners like you could use to save money and grow a business simultaneously. The result is this resource.