Nutshell

Nutshell
Author: Ian McEwan
Pages: 208
ISBN: 0385542070
Available:
Release: 2016-09-13
Editor: Nan A. Talese
Language: en

Explanation of the Book:

New from the bestselling author of Atonement and The Children Act Trudy has betrayed her husband, John. She's still in the marital home--a dilapidated, priceless London townhouse--but John's not there. Instead, she's with his brother, the profoundly banal Claude, and the two of them have a plan. But there is a witness to their plot: the inquisitive, nine-month-old resident of Trudy's womb. Told from a perspective unlike any other, Nutshell is a classic tale of murder and deceit from one of the world's master storytellers.

Nutshell

Nutshell
Author: Ian McEwan
Pages: 208
ISBN: 178470511X
Available:
Release: 2017-05-29
Editor: Arrow
Language: en

Explanation of the Book:

The Sunday Times Number One BestsellerTrudy has betrayed her husband, John. She's still in the marital home - a dilapidated, priceless London townhouse - but not with John. Instead, she's with his brother, the profoundly banal Claude, and the two of them have a plan. But there is a witness to their plot- the inquisitive, nine-month-old resident of Trudy's womb.

C In a Nutshell

C   In a Nutshell
Author: Ray Lischner
Pages: 810
ISBN: 1449378838
Available:
Release: 2003-05-08
Editor: "O'Reilly Media, Inc."
Language: en

Explanation of the Book:

To-the-point, authoritative, no-nonsense solutions have always been a trademark of O'Reilly books. The In a Nutshell books have earned a solid reputation in the field as the well-thumbed references that sit beside the knowledgeable developer's keyboard. C++ in a Nutshell lives up to the In a Nutshell promise. C++ in a Nutshell is a lean, focused reference that offers practical examples for the most important, most often used, aspects of C++.C++ in a Nutshell packs an enormous amount of information on C++ (and the many libraries used with it) in an indispensable quick reference for those who live in a deadline-driven world and need the facts but not the frills.The book's language reference is organized first by topic, followed by an alphabetical reference to the language's keywords, complete with syntax summaries and pointers to the topic references. The library reference is organized by header file, and each library chapter and class declaration presents the classes and types in alphabetical order, for easy lookup. Cross-references link related methods, classes, and other key features. This is an ideal resource for students as well as professional programmers.When you're programming, you need answers to questions about language syntax or parameters required by library routines quickly. What, for example, is the C++ syntax to define an alias for a namespace? Just how do you create and use an iterator to work with the contents of a standard library container? C++ in a Nutshell is a concise desktop reference that answers these questions, putting the full power of this flexible, adaptable (but somewhat difficult to master) language at every C++ programmer's fingertips.

The Nutshell Technique

The Nutshell Technique
Author: Jill Chamberlain
Pages: 219
ISBN: 9781477303733
Available:
Release: 2016-03-01
Editor: University of Texas Press
Language: en

Explanation of the Book:

Veteran script consultant Jill Chamberlain discovered in her work that an astounding 99 percent of first-time screenwriters don’t know how to tell a story. These writers may know how to format a script, write snappy dialogue, and set a scene. They may have interesting characters and perhaps some clever plot devices. But, invariably, while they may have the kernel of a good idea for a screenplay, they fail to tell a story. What the 99 percent do instead is present a situation. In order to explain the difference, Chamberlain created the Nutshell Technique, a method whereby writers identify eight dynamic, interconnected elements that are required to successfully tell a story. Now, for the first time, Chamberlain presents her unique method in book form with The Nutshell Technique: Crack the Secret of Successful Screenwriting. Using easy-to-follow diagrams (“nutshells”), she thoroughly explains how the Nutshell Technique can make or break a film script. Chamberlain takes readers step-by-step through thirty classic and contemporary movies, showing how such dissimilar screenplays as Casablanca, Chinatown, Pulp Fiction, The Usual Suspects, Little Miss Sunshine, Juno, Silver Linings Playbook, and Argo all have the same system working behind the scenes, and she teaches readers exactly how to apply these principles to their own screenwriting. Learn the Nutshell Technique, and you’ll discover how to turn a mere situation into a truly compelling screenplay story.

Nutshell

Nutshell
Author: Ian McEwan
Pages: 176
ISBN: 9780345812421
Available:
Release: 2016-09-13
Editor: Knopf Canada
Language: en

Explanation of the Book:

NATIONAL BESTSELLER #1 INTERNATIONAL BESTSELLER From literary superstar Ian McEwan Ian McEwan comes Nutshell, a gloriously entertaining, wonderfully imagined novel—a mesmerizing thriller to delight all readers. "Oh God, I could be bounded in a nutshell and count myself king of infinite space—were it not that I have bad dreams." --William Shakespeare's Hamlet Trudy has betrayed her husband, John, who trusts and adores her. She's living in the marital home--a dilapidated, and priceless London townhouse--but John's not there. In his stead is the profoundly banal Claude--and together they're hatching a murderous plan. But there is an unexpected witness to their plot, who cares deeply about the outcome: the inquisitive nine-month-old inhabitant of Trudy's womb. Told from a perspective unlike any other, Nutshell is riveting--an unforgettably original, wickedly entertaining, novel of murder and deceipt from one of the world's master storytellers.

The Universe in a Nutshell

The Universe in a Nutshell
Author: Stephen Hawking
Pages: 216
ISBN: 9780553802023
Available:
Release: 2001
Editor: Bantam
Language: en

Explanation of the Book:

The author explores recent scientific breakthroughs in the fields of supergravity, supersymmetry, quantum theory, superstring theory, and p-branes as he searches for the Theory of Everything that lies at the heart of the cosmos.

EBOOK Positive Psychology in a Nutshell The Science of Happiness

EBOOK  Positive Psychology in a Nutshell  The Science of Happiness
Author: Ilona Boniwell
Pages: 216
ISBN: 9780335247219
Available:
Release: 2017-06-16
Editor: McGraw-Hill Education (UK)
Language: en

Explanation of the Book:

"The best general introduction to positive psychology available." Dr Alex Linley, University of Leicester, UK "Dr Ilona Boniwell is recognized as Europe’s leading researcher, innovator and thinker in the expanding world of positive psychology. Positive Psychology in a Nutshell offers something for everyone with an interest in discovering how to live optimally. This brilliant littlebook is packed with scientific evidence identifying the key ingredients that help to create a happy life. Read it and learn how to change yours for the better." Dr Cecilia d'Felice, Consultant Psychologist, Author and Columnist for The Times and The Metro "Positive Psychology in a Nutshell is a little gem of a book, beautifully and engagingly written, and having the marks of a cogent teacher who has mastered the contemporary structure, bounds and outreach of her field. This is a 'must read', and a welcome antidote for all thoseengaged in the caring professions." Richard Whitfield, Human Development Specialist, Educator, Poet and Chairman of Trustees of the Face-to-Face Trust "As good an introduction to positive psychology as you can read. A must-read book for all those involved in the education and health industries." Dr Anthony Seldon, Master, Wellington College, Berkshire, UK " Positive Psychology in a Nutshell is a comprehensive, user friendly, thoughtful introduction and critique of the field. Simply put, it is the best overview out there that can be read in a couple of sittings. Those with no psychology background find it fascinating and informative; those with serious credentials find it to be a credible overview and critique of the field." Dr Carol Kauffman, Co-founder and Director of the Coaching and Positive Psychology Initiative, Harvard Medical School, USA "In a nutshell, I could scarcely put down this intelligent, balanced and irresistible introduction to positive psychology!" Dr Sean Cameron, Co-Director, Practitioner Doctorate in Educational Psychology, University College London, UK "It is very readable, seductively so, and is no doubt as good an introduction to the subject as you can get ... Emotional wellbeing is complex and there are useful insights here to shore up the flabby phrases tossed around by politicians ... There are some parts of this book I will use and anyone who wants to find out about positive psychology should start here." Mike Shooter is a child psychiatrist and President of BACP, UK When you hear the words 'positive psychology' or 'the science of well-being', do you wonder what it's all about? 'What makes us fulfilled?' and 'Is happiness necessary for a good life?' Discover the latest thinking on the topics of happiness, flow, optimism, motivation, character strengths and love, and learn how to apply it to your life. Ilona Boniwell presents an engaging overview of the science of optimal functioning and well-being, which combines real readability with a broad academic base applied to day-to-day life. Now fully updated and enhanced with new material on how to:Change your mindset Practice mindfulness Develop better resilience Enhance your well-being at work Adopt positive leadership Introducing positive psychology in a friendly, straightforward way, this international bestseller is peppered with many simple tools and tips for daily living that will help you love your life.

Quantum Field Theory in a Nutshell

Quantum Field Theory in a Nutshell
Author: A. Zee
Pages: 576
ISBN: 9780691140346
Available:
Release: 2010-02-21
Editor: Princeton University Press
Language: en

Explanation of the Book:

Since it was first published, Quantum Field Theory in a Nutshell has quickly established itself as the most accessible and comprehensive introduction to this profound and deeply fascinating area of theoretical physics. Now in this fully revised and expanded edition, A. Zee covers the latest advances while providing a solid conceptual foundation for students to build on, making this the most up-to-date and modern textbook on quantum field theory available. This expanded edition features several additional chapters, as well as an entirely new section describing recent developments in quantum field theory such as gravitational waves, the helicity spinor formalism, on-shell gluon scattering, recursion relations for amplitudes with complex momenta, and the hidden connection between Yang-Mills theory and Einstein gravity. Zee also provides added exercises, explanations, and examples, as well as detailed appendices, solutions to selected exercises, and suggestions for further reading. The most accessible and comprehensive introductory textbook available Features a fully revised, updated, and expanded text Covers the latest exciting advances in the field Includes new exercises Offers a one-of-a-kind resource for students and researchers Leading universities that have adopted this book include: Arizona State University Boston University Brandeis University Brown University California Institute of Technology Carnegie Mellon College of William & Mary Cornell Harvard University Massachusetts Institute of Technology Northwestern University Ohio State University Princeton University Purdue University - Main Campus Rensselaer Polytechnic Institute Rutgers University - New Brunswick Stanford University University of California - Berkeley University of Central Florida University of Chicago University of Michigan University of Montreal University of Notre Dame Vanderbilt University Virginia Tech University

Group Theory in a Nutshell for Physicists

Group Theory in a Nutshell for Physicists
Author: A. Zee
Pages: 632
ISBN: 9780691162690
Available:
Release: 2016-03-29
Editor: Princeton University Press
Language: en

Explanation of the Book:

Although group theory is a mathematical subject, it is indispensable to many areas of modern theoretical physics, from atomic physics to condensed matter physics, particle physics to string theory. In particular, it is essential for an understanding of the fundamental forces. Yet until now, what has been missing is a modern, accessible, and self-contained textbook on the subject written especially for physicists. Group Theory in a Nutshell for Physicists fills this gap, providing a user-friendly and classroom-tested text that focuses on those aspects of group theory physicists most need to know. From the basic intuitive notion of a group, A. Zee takes readers all the way up to how theories based on gauge groups could unify three of the four fundamental forces. He also includes a concise review of the linear algebra needed for group theory, making the book ideal for self-study. Provides physicists with a modern and accessible introduction to group theory Covers applications to various areas of physics, including field theory, particle physics, relativity, and much more Topics include finite group and character tables; real, pseudoreal, and complex representations; Weyl, Dirac, and Majorana equations; the expanding universe and group theory; grand unification; and much more The essential textbook for students and an invaluable resource for researchers Features a brief, self-contained treatment of linear algebra An online illustration package is available to professors Solutions manual (available only to professors)

Cisco IOS in a Nutshell

Cisco IOS in a Nutshell
Author: James Boney
Pages: 798
ISBN: 0596553110
Available:
Release: 2005-08-22
Editor: "O'Reilly Media, Inc."
Language: en

Explanation of the Book:

Cisco routers are everywhere that networks are. They come in all sizes, from inexpensive units for homes and small offices to equipment costing well over $100,000 and capable of routing at gigabit speeds. A fixture in today's networks, Cisco claims roughly 70% of the router market, producing high-end switches, hubs, and other network hardware. One unifying thread runs through the product line: virtually all of Cisco's products run the Internetwork Operating System, or IOS. If you work with Cisco routers, it's likely that you deal with Cisco's IOS software--an extremely powerful and complex operating system, with an equally complex configuration language. With a cryptic command-line interface and thousands of commands--some of which mean different things in different situations--it doesn't have a reputation for being user-friendly. Fortunately, there's help. This second edition of Cisco IOS in a Nutshell consolidates the most important commands and features of IOS into a single, well-organized volume that you'll find refreshingly user-friendly. This handy, two-part reference covers IOS configuration for the TCP/IP protocol family. The first section includes chapters on the user interface, configuring lines and interfaces, access lists, routing protocols, and dial-on-demand routing and security. A brief, example-filled tutorial shows you how to accomplish common tasks. The second part is a classic O'Reilly quick reference to all the commands for working with TCP/IP and the lower-level protocols on which it relies. Brief descriptions and lists of options help you zero in on the commands you for the task at hand. Updated to cover Cisco IOS Software Major Release 12.3, this second edition includes lots of examples of the most common configuration steps for the routers themselves. It's a timely guide that any network administrator will come to rely on.

Counselling in a Nutshell

Counselling in a Nutshell
Author: Windy Dryden
Pages: 134
ISBN: 9780857021151
Available:
Release: 2011-01-19
Editor: SAGE Publications
Language: en

Explanation of the Book:

What is counselling and how does it work? Counselling in a Nutshell provides the answers to these questions and more, as part of a step-by-step guide to the counselling relationship and the therapeutic process. Drawing together theory from the psychodynamic, person-centred and cognitive-behavioural approaches, Windy Dryden explores: - bonds between counsellor and client - goals and tasks of counselling - stages of the therapeutic process - core therapeutic change. This revised and updated second edition also includes new material on person centred and psychodynamic counselling, further discussion of the influence of counselling contexts on the work of counsellors, and five discussion issues at the end of each chapter to stimulate thinking. Counselling in a Nutshell provides a concise introduction to core components of the therapeutic relationship and process and is suitable for counsellors of all orientations.

Astrophysics in a Nutshell

Astrophysics in a Nutshell
Author: Dan Maoz
Pages: 312
ISBN: 9780691164793
Available:
Release: 2016-02-23
Editor: Princeton University Press
Language: en

Explanation of the Book:

The ideal one-semester astrophysics introduction for science undergraduates—now expanded and fully updated Winner of the American Astronomical Society's Chambliss Award, Astrophysics in a Nutshell has become the text of choice in astrophysics courses for science majors at top universities in North America and beyond. In this expanded and fully updated second edition, the book gets even better, with a new chapter on extrasolar planets; a greatly expanded chapter on the interstellar medium; fully updated facts and figures on all subjects, from the observed properties of white dwarfs to the latest results from precision cosmology; and additional instructive problem sets. Throughout, the text features the same focused, concise style and emphasis on physics intuition that have made the book a favorite of students and teachers. Written by Dan Maoz, a leading active researcher, and designed for advanced undergraduate science majors, Astrophysics in a Nutshell is a brief but thorough introduction to the observational data and theoretical concepts underlying modern astronomy. Generously illustrated, it covers the essentials of modern astrophysics, emphasizing the common physical principles that govern astronomical phenomena, and the interplay between theory and observation, while also introducing subjects at the forefront of modern research, including black holes, dark matter, dark energy, and gravitational lensing. In addition to serving as a course textbook, Astrophysics in a Nutshell is an ideal review for a qualifying exam and a handy reference for teachers and researchers. The most concise and current astrophysics textbook for science majors—now expanded and fully updated with the latest research results Contains a broad and well-balanced selection of traditional and current topics Uses simple, short, and clear derivations of physical results Trains students in the essential skills of order-of-magnitude analysis Features a new chapter on extrasolar planets, including discovery techniques Includes new and expanded sections and problems on the physics of shocks, supernova remnants, cosmic-ray acceleration, white dwarf properties, baryon acoustic oscillations, and more Contains instructive problem sets at the end of each chapter Solutions manual (available only to professors)

Linux in a Nutshell

Linux in a Nutshell
Author: Ellen Siever,Stephen Figgins,Robert Love,Arnold Robbins
Pages: 944
ISBN: 0596154488
Available:
Release: 2009-09-26
Editor: O'Reilly Media
Language: en

Explanation of the Book:

Everything you need to know about Linux is in this book. Written by Stephen Figgins, Ellen Siever, Robert Love, and Arnold Robbins -- people with years of active participation in the Linux community -- Linux in a Nutshell, Sixth Edition, thoroughly covers programming tools, system and network administration tools, the shell, editors, and LILO and GRUB boot loaders. This updated edition offers a tighter focus on Linux system essentials, as well as more coverage of new capabilities such as virtualization, wireless network management, and revision control with git. It also highlights the most important options for using the vast number of Linux commands. You'll find many helpful new tips and techniques in this reference, whether you're new to this operating system or have been using it for years. Get the Linux commands for system administration and network management Use hundreds of the most important shell commands available on Linux Understand the Bash shell command-line interpreter Search and process text with regular expressions Manage your servers via virtualization with Xen and VMware Use the Emacs text editor and development environment, as well as the vi, ex, and vim text-manipulation tools Process text files with the sed editor and the gawk programming language Manage source code with Subversion and git

Psychodynamic Counselling in a Nutshell

Psychodynamic Counselling in a Nutshell
Author: Susan Howard
Pages: 120
ISBN: 1446244490
Available:
Release: 2011-02-28
Editor: SAGE
Language: en

Explanation of the Book:

Psychodynamic Counselling in a Nutshell explains in clear, jargon-free style, the concepts at the heart of the psychodynamic approach, and, drawing on case material, describes the therapeutic practice which rests on those ideas. Assuming no previous knowledge of the subject, the book introduces: - the history of the approach, - the key main concepts, and - practical techniques used by practitioners In the first chapter, the author introduces a client, John, whose case is revisited throughout the book, connecting together theory and practice for the reader. This new and revised edition also now includes new material on supervision and ethics, on Freud and Jung, and on outcome research and the most recent developments in the field. Psychodynamic Counselling in a Nutshell is the ideal place to start for anyone reading about the psychodynamic approach for the first time.

String Theory in a Nutshell

String Theory in a Nutshell
Author: Elias Kiritsis
Pages: 888
ISBN: 9780691155791
Available:
Release: 2019-04-16
Editor: Princeton University Press
Language: en

Explanation of the Book:

The essential introduction to modern string theory—now fully expanded and revised String Theory in a Nutshell is the definitive introduction to modern string theory. Written by one of the world’s leading authorities on the subject, this concise and accessible book starts with basic definitions and guides readers from classic topics to the most exciting frontiers of research today. It covers perturbative string theory, the unity of string interactions, black holes and their microscopic entropy, the AdS/CFT correspondence and its applications, matrix model tools for string theory, and more. It also includes 600 exercises and serves as a self-contained guide to the literature. This fully updated edition features an entirely new chapter on flux compactifications in string theory, and the chapter on AdS/CFT has been substantially expanded by adding many applications to diverse topics. In addition, the discussion of conformal field theory has been extensively revised to make it more student-friendly. The essential one-volume reference for students and researchers in theoretical high-energy physics Now fully expanded and revised Provides expanded coverage of AdS/CFT and its applications, namely the holographic renormalization group, holographic theories for Yang-Mills and QCD, nonequilibrium thermal physics, finite density physics, and entanglement entropy Ideal for mathematicians and physicists specializing in theoretical cosmology, QCD, and novel approaches to condensed matter systems An online illustration package is available to professors

Web Design in a Nutshell

Web Design in a Nutshell
Author: Jennifer Niederst Robbins
Pages: 830
ISBN: 9781449379094
Available:
Release: 2006-02-21
Editor: "O'Reilly Media, Inc."
Language: en

Explanation of the Book:

Are you still designing web sites like it's 1999? If so, you're in for a surprise. Since the last edition of this book appeared five years ago, there has been a major climate change with regard to web standards. Designers are no longer using (X)HTML as a design tool, but as a means of defining the meaning and structure of content. Cascading Style Sheets are no longer just something interesting to tinker with, but rather a reliable method for handling all matters of presentation, from fonts and colors to the layout of the entire page. In fact, following the standards is now a mandate of professional web design. Our popular reference, Web Design in a Nutshell, is one of the first books to capture this new web landscape with an edition that's been completely rewritten and expanded to reflect the state of the art. In addition to being an authoritative reference for (X)HTML and Cascading Style Sheets, this book also provides an overview of the unique requirements of designing for the Web and gets to the nitty-gritty of JavaScript and DOM Scripting, web graphics optimization, and multimedia production. It is an indispensable tool for web designers and developers of all levels. The third edition covers these contemporary web design topics: Structural layer: HTML 4.01 and XHTML 1.0 (9 chapters), including an alphabetical reference of all elements, attributes and character entities Presentation layer: Ten all-new chapters on Cascading Style Sheets, Level 2.1, including an alphabetical reference of all properties and values. Behavior layer: JavaScript and scripting with the Document Object Model (DOM) Web environment: New web standards, browsers, display devices, accessibility, and internationalization Web graphics optimization: Producing lean and mean GIF, JPEG, PNG, and animated GIFs Multimedia: Web audio, video, Flash, and PDF Organized so that readers can find answers quickly, Web Design in a Nutshell, Third Edition helps experienced designers come up to speed quickly on standards-based web design, and serves as a quick reference for those already familiar with the new standards and technology. There are many books for web designers, but none that address such a wide variety of topics. Find out why nearly half a million buyers have made this the most popular web design book available.

Happiness in a Nutshell

Happiness in a Nutshell
Author: Andrew Matthews
Pages: 80
ISBN: 9780957757264
Available:
Release: 1999-11-01
Editor: Seashell Publishers
Language: en

Explanation of the Book:

The hugely popular pocket book featuring Andrew Matthews' favorite sayings and cartoons.

ADO NET in a Nutshell

ADO NET in a Nutshell
Author: Bill Hamilton,Matthew MacDonald
Pages: 624
ISBN: 9781449370442
Available:
Release: 2003-04-25
Editor: "O'Reilly Media, Inc."
Language: en

Explanation of the Book:

Written by experts on the Microsoft® .NET programming platform, ADO.NET in a Nutshell delivers everything .NET programmers will need to get a jump-start on ADO.NET technology or to sharpen their skills even further. In the tradition of O'Reilly's In a Nutshell Series, ADO.NET in a Nutshell is the most complete and concise source of ADO.NET information available.ADO.NET is the suite of data access technologies in the .NET Framework that developers use to build applications services accessing relational data and XML. Connecting to databases is a fundamental part of most applications, whether they are web, Windows®, distributed, client/server, XML Web Services, or something entirely different. But ADO.NET is substantially different from Microsoft's previous data access technologies--including the previous version of ADO--so even experienced developers need to understand the basics of the new disconnected model before they start programming with it.Current with the .NET Framework 1.1, ADO.NET in a Nutshell offers one place to look when you need help with anything related to this essential technology, including a reference to the ADO.NET namespaces and object model. In addition to being a valuable reference, this book provides a concise foundation for programming with ADO.NET and covers a variety of issues that programmers face when developing web applications or Web Services that rely on database access. Using C#, this book presents real world, practical examples that will help you put ADO.NET to work immediately.Topics covered in the book include: An Introduction to ADO.NET Connections, Commands and DataReaders Disconnected Data Advanced DataSets Transactions DataViews and Data Binding XML and the DataSet Included with the book is a Visual Studio .NET add-in that integrates the entire reference directly into your help files. When combining ADO.NET in a Nutshell with other books from O'Reilly's .NET In a Nutshell series, you'll have a comprehensive, detailed and independent reference collection that will help you become more productive.

Permaculture in a Nutshell

Permaculture in a Nutshell
Author: Patrick Whitefield
Pages: 84
ISBN: 1856230031
Available:
Release: 2000
Editor: Permanent Publications
Language: en

Explanation of the Book:

Permaculture is a creative approach to abundant and fulfilling lifestyles. It is for everyone wishing to live sustainable and tread more lightly on the Earth. Permaculture is an ecologically sound approach to providing for our needs, including our food, shelter and financial and social structures. It is based on co-operating with nature and caring for the Earth and its people. Permaculture in a Nutshell is a concise and accessible introduction to the principles and practice of permaculture in temperate climates. It covers how permaculture works in the city, the country and on the farm and explores ways in which people can work together to recreate real communities. This inspiring book clearly describes how we can live fruitfully and sustainably and is essential reading for anyone wishing to reduce their environmental impact.

Marketing in a Nutshell

Marketing in a Nutshell
Author: Malcolm McDonald,Mike Meldrum
Pages: 305
ISBN: 9780080468556
Available:
Release: 2007
Editor: Elsevier
Language: en

Explanation of the Book:

Marketing in a nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a nutshell makes the authorsOCO marketing know-how and expert insights accessible to all. *Dip-in reference format makes a comprehensive powerhouse of marketing knowledge available to every non-marketing manager at a moment''s notice *Concise, easy-to-read standalone summaries of key marketing principles, concepts, tools and techniques *Credible and expert marketing insights from leading marketing consultants especially for non-specialists"