Let My People Go Surfing

Let My People Go Surfing
Author: Yvon Chouinard
Pages: 272
ISBN: 9781101201220
Available:
Release: 2006-09-05
Editor: Penguin
Language: en

Explanation of the Book:

Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike. A newly revised edition of Let My People Go Surfing is available now. From the Trade Paperback edition.

Let My People Go Surfing

Let My People Go Surfing
Author: Yvon Chouinard
Pages: 258
ISBN: 0143037838
Available:
Release: 2006
Editor: Penguin
Language: en

Explanation of the Book:

The personal stories of the founder of Patagonia, Inc. describes his underprivileged childhood as an immigrant in southern California, early fame as a successful mountain climber, and company's dedication to quality and environmental responsibility. Reprint. 75,000 first printing.

Let My People Go Surfing

Let My People Go Surfing
Author: Yvon Chouinard
Pages: 258
ISBN: 9780143109679
Available:
Release: 2016
Editor: Penguin
Language: en

Explanation of the Book:

As a child, Yvon Chouinard moved to Southern California with little English and less money. Today his company, Patagonia, earns more than $600 million a year and is a beacon and benchmark for sustainable capitalism. This is the amazing story of a young man who found escape by scaling the world's highest peaks, of an innovator who used his father's blacksmith tools to fashion equipment that changed climbing forever, and of the entrepreneur who brought doing good and having a blast into the heart of a business.

The Responsible Company

The Responsible Company
Author: Yvon Chouinard,Vincent Stanley
Pages: 160
ISBN: 9781938340109
Available:
Release: 2013-10-06
Editor: Patagonia
Language: en

Explanation of the Book:

The Responsible Company, by Yvon Chouinard, founder and owner of Patagonia, and Vincent Stanley, co-editor of its Footprint Chronicles, draw on the their 40 years' experience at Patagonia – and knowledge of current efforts by other companies – to articulate the elements of responsible business for our time. Patagonia, named by Fortune in 2007 as the coolest company on the planet, has earned a reputation as much for its ground-breaking environmental and social practices as for the quality of its clothes. In this exceptionally frank account, Chouinard and Stanley recount how the company and its culture gained the confidence, by step and misstep, to make its work progressively more responsible, and to ultimately share its discoveries with companies as large as Wal-Mart or as small as the corner bakery. In plain, compelling prose, the authors describe the current impact of manufacturing and commerce on the planet’s natural systems and human communities, and how that impact now forces business to change its ways. The Responsible Company shows companies how to reduce the harm they cause, improve the quality of their business, and provide the kind of meaningful work everyone seeks. It concludes with specific, practical steps every business can undertake, as well as advice on what to do, in what order. This is the first book to show companies how to thread their way through economic sea change and slow the drift toward ecological bankruptcy. Its advice is simple but powerful: reduce your environmental footprint (and its skyrocketing cost), make legitimate products that last, reclaim deep knowledge of your business and its supply chain to make the most of opportunities in the years to come, and earn the trust you’ll need by treating your workers, customers and communities with respect.

Some Stories

Some Stories
Author: Yvon Chouinard
Pages: 464
ISBN: 1938340825
Available:
Release: 2019
Editor: Unknown
Language: en

Explanation of the Book:

Through a compilation of his many articles on sports, from falconry to fishing and climbing to surfing, along with musings on the purpose of business and the importance of environmental activism, the author reveals his extraordinary and varied life experiences.

Paddling North

Paddling North
Author: Audrey Sutherland
Pages: 172
ISBN: 9781938340123
Available:
Release: 2013-10-06
Editor: Patagonia
Language: en

Explanation of the Book:

In a tale remarkable for its quiet confidence and acute natural observation, the author of Paddling Hawaii begins with her decision, at age 60, to undertake a solo, summer-long voyage along the southeast coast of Alaska in an inflatable kayak. Paddling North is a compilation of Sutherland’s first two (of over 20) such annual trips and her day-by-day travels through the Inside Passage from Ketchikan to Skagway. With illustrations and the author’s recipes.

Barbarian Days

Barbarian Days
Author: William Finnegan
Pages: 384
ISBN: 9780698163744
Available:
Release: 2015-07-21
Editor: Penguin
Language: en

Explanation of the Book:

**Winner of the 2016 Pulitzer Prize for Autobiography** “Reading this guy on the subject of waves and water is like reading Hemingway on bullfighting; William Burroughs on controlled substances; Updike on adultery. . . . a coming-of-age story, seen through the gloss resin coat of a surfboard.”—Sports Illustrated Included in President Obama’s 2016 Summer Reading List Barbarian Days is William Finnegan’s memoir of an obsession, a complex enchantment. Surfing only looks like a sport. To initiates, it is something else: a beautiful addiction, a demanding course of study, a morally dangerous pastime, a way of life. Raised in California and Hawaii, Finnegan started surfing as a child. He has chased waves all over the world, wandering for years through the South Pacific, Australia, Asia, Africa. A bookish boy, and then an excessively adventurous young man, he went on to become a distinguished writer and war reporter. Barbarian Days takes us deep into unfamiliar worlds, some of them right under our noses—off the coasts of New York and San Francisco. It immerses the reader in the edgy camaraderie of close male friendships forged in challenging waves. Finnegan shares stories of life in a whites-only gang in a tough school in Honolulu. He shows us a world turned upside down for kids and adults alike by the social upheavals of the 1960s. He details the intricacies of famous waves and his own apprenticeships to them. Youthful folly—he drops LSD while riding huge Honolua Bay, on Maui—is served up with rueful humor. As Finnegan’s travels take him ever farther afield, he discovers the picturesque simplicity of a Samoan fishing village, dissects the sexual politics of Tongan interactions with Americans and Japanese, and navigates the Indonesian black market while nearly succumbing to malaria. Throughout, he surfs, carrying readers with him on rides of harrowing, unprecedented lucidity. Barbarian Days is an old-school adventure story, an intellectual autobiography, a social history, a literary road movie, and an extraordinary exploration of the gradual mastering of an exacting, little-understood art. Praise for Barbarian Days: “Without a doubt, the finest surf book I’ve ever read . . . But on a more fundamental level, Barbarian Days offers a clear-eyed vision of American boyhood. Like Jon Krakauer’s Into the Wild, it is a sympathetic examination of what happens when literary ideas of freedom and purity take hold of a young mind and fling his body out into the far reaches of the world.”—The New York Times Magazine “Incandescent . . . I’d sooner press this book upon on a nonsurfer, in part because nothing I’ve read so accurately describes the feeling of being stoked or the despair of being held under. . . . [But] it’s also about a writer’s life and, even more generally, a quester’s life, more carefully observed and precisely rendered than any I’ve read in a long time.”—Los Angeles Times

Climbing Fitz Roy 1968

Climbing Fitz Roy  1968
Author: Yvon Chouinard,Dick Dorworth,Chris Jones,Lito Tejada-Flores
Pages: 144
ISBN: 9781938340185
Available:
Release: 2013-10-06
Editor: Patagonia
Language: en

Explanation of the Book:

This book features rare, once-thought-lost photos of the 1968 first ascent of the California Route on Cerro Fitz Roy, the third ascent of the mountain. With accompanying retrospective essays. Climbing Fitz Roy,1968, presents photo documentation of the climb, places it in the social and climbing context of the times, and reflects how this momentous trip influenced the lives of those involved, and in a greater context, the lives of so many others.

Patagonia Tools for Grassroots Activists

Patagonia Tools for Grassroots Activists
Author: Nora Gallagher,Lisa Myers
Pages: 288
ISBN: 9781938340451
Available:
Release: 2016-02-09
Editor: Patagonia
Language: en

Explanation of the Book:

For over twenty years, Patagonia has organized a Tools Conference, where experts provide practical training to help make activists more effective. Now Patagonia has captured Tools’ best wisdom and advice into a book, creating a resource for any organization hoping to hone core skills like campaign and communication strategy, grassroots organizing, and lobbying as well as working with business, fundraising in uncertain times and using new technologies. Patagonia hopes the book will be dog-eared and scribbled in; a solid, inspiring guide and reliable companion. The book is organized in two sections: Strategies, and Tools. Each chapter, written by a respected expert in the field, covers essential principals as well as best practices. A hands-on case study accompanies each chapter and demonstrates the principles in action. Sprinkled throughout are inspirational thoughts from acclaimed activists, such as Jane Goodall, Bill McKibben, Wade Davis, Annie Leonard, and Terry Tempest Williams. An activist's companion in the environmental movement.

Leadership Step by Step

Leadership Step by Step
Author: Joshua Spodek
Pages: 256
ISBN: 9780814437940
Available:
Release: 2017-02-16
Editor: AMACOM
Language: en

Explanation of the Book:

Why is it that most of the principles and ideas we are inspired with when we read leadership books rarely end up leaving the page? Because we’ve learned what successful leaders are doing, as well as why we should be implementing it ourselves, but we have no idea how we can specifically do all this in our unique circumstances. Leadership Step by Step walks readers through what to do and how to do it by taking them through an integrated and comprehensive progression of exercises designed to cultivate key abilities, behaviors, and beliefs through experience. Each chapter opens with a story demonstrating a vital leadership skill, but it doesn’t stop there. Because next it guides you through the process of developing that skill for yourself! By the end of the 22 exercises in this hands-on book, readers will learn to:• Build self-awareness• Manage emotions• Speak in an authentic voice• Create meaningful connections• Inspire others• And much more!Don’t be content with simply learning what makes a great leader. Take the time to put in the work building those character traits inside you. Be that leader you’ve read so much about!

The Patagonia Business Library

The Patagonia Business Library
Author: Yvon Chouinard,Vincent Stanley
Pages: 724
ISBN: 1938340590
Available:
Release: 2016-10-11
Editor: Unknown
Language: en

Explanation of the Book:

Quantum Marketing

Quantum Marketing
Author: Raja Rajamannar
Pages: 240
ISBN: 9781400224036
Available:
Release: 2021-02-09
Editor: HarperCollins Leadership
Language: en

Explanation of the Book:

Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that is changing with unprecedented speed and disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination. As Chief Marketing Officer of Mastercard—one of the world’s most recognizable and decorated brands—Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful. Readers will: Understand the evolution of marketing and how to be at the forefront of future change. Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry. Achieve breakthroughs in innovative thinking in order to compete in modern business. Gain perspective from top marketers across industries. Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what some of the smartest people in the discipline are doing to get ready for this dramatic shift, and what the new world will look like for companies, consumers, and society at large as the race to develop revolutionary marketing strategies reaches a whole new level.

The Soul of an Entrepreneur

The Soul of an Entrepreneur
Author: David Sax
Pages: 304
ISBN: 9781541730366
Available:
Release: 2020-04-21
Editor: PublicAffairs
Language: en

Explanation of the Book:

An award-winning business writer dismantles the myths of entrepreneurship, replacing them with an essential story about the experience of real business owners in the modern economy We're often told that we're living amidst a startup boom. Typically, we think of apps built by college kids and funded by venture capital firms, which remake fortunes and economies overnight. But in reality, most new businesses are things like restaurants or hair salons. Entrepreneurs aren't all millennials--more often, it's their parents. And those small companies are the fabric of our economy. The Soul of an Entrepreneur is a business book of a different kind, exploring our work but also our passions and hopes. David Sax reports on the deeply personal questions of entrepreneurship: why an immigrant family risks everything to build a bakery; how a small farmer fights to manage his debt; and what it feels like to rise and fall with a business you built for yourself. This book is the real story of entrepreneurship. It confronts both success and failure, and shows how they can change a human life. It captures the inherent freedom that entrepreneurship brings, and why it matters.

Growing a Business

Growing a Business
Author: Paul Hawken
Pages: 251
ISBN: 9780671671648
Available:
Release: 1988-10-15
Editor: Simon and Schuster
Language: en

Explanation of the Book:

Discusses the prerequisites to starting a business and shares his own start-up strategies

Swell

Swell
Author: Liz Clark
Pages: 320
ISBN: 193834054X
Available:
Release: 2018-04
Editor: Patagonia
Language: en

Explanation of the Book:

Sailing Ten Years and 20,000 Miles In Search of Surf and Self

Climbing Ice

Climbing Ice
Author: Yvon Chouinard
Pages: 192
ISBN: 0871562081
Available:
Release: 1978
Editor: Sierra Club Books for Children
Language: en

Explanation of the Book:

Photographs of ice climbers in action augment complete instructions in the techniques of ice climbing, dangers, and safety measures

Leadership the Outward Bound Way

Leadership the Outward Bound Way
Author: John Raynolds,Outward Bound USA
Pages: 430
ISBN: 159485033X
Available:
Release: 2007
Editor: The Mountaineers Books
Language: en

Explanation of the Book:

Dynamic and effective leadership skills from the organization that has spent decades helping people discover their own potential to lead

Plan B 4 0 Mobilizing to Save Civilization Substantially Revised

Plan B 4 0  Mobilizing to Save Civilization  Substantially Revised
Author: Lester R. Brown
Pages: 368
ISBN: 9780393337198
Available:
Release: 2009-10-05
Editor: W. W. Norton & Company
Language: en

Explanation of the Book:

Citing new understandings about fossil fuels as well as an emergence of what the author terms an "energy economy" of renewable technologies, a revised report explores how daily life is likely to be affected by a dramatic shift in investment practices toward sustainable energy sources. Simultaneous.

Surf Is Where You Find It

Surf Is Where You Find It
Author: Gerry Lopez
Pages: 240
ISBN: 9781938340253
Available:
Release: 2015-04-17
Editor: Patagonia
Language: en

Explanation of the Book:

Written by one of the most revered surfers of his generation, Gerry Lopez's Surf Is Where You Find It is a collection of stories about a lifetime of surfing. But more than that, it is a collection of stories about the lessons learned from surfing. It presents 38 stories about those who have been influential in the sport — surfing anytime, anywhere, and in any way. Lopez, an innovator in stand-up-paddle (one of the fastest growing water sports in the world), now shares his stories about pioneering that sport. Conveyed in Gerry's unique voice, augmented with photos from his personal collection, this book is a classic for surf enthusiasts everywhere.

Sustainable Marketing Pearson New International Edition PDF eBook

Sustainable Marketing  Pearson New International Edition PDF eBook
Author: Diane Martin,John Schouten
Pages: 256
ISBN: 9781292054308
Available:
Release: 2013-10-03
Editor: Pearson Higher Ed
Language: en

Explanation of the Book:

For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus. A lasting approach to marketing. As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable—and lucrative—sustainable marketing strategies. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.