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|Author||: Steven Levy|
One of the Best Technology Books of 2020—Financial Times “Levy’s all-access Facebook reflects the reputational swan dive of its subject. . . . The result is evenhanded and devastating.”—San Francisco Chronicle “[Levy’s] evenhanded conclusions are still damning.”—Reason “[He] doesn’t shy from asking the tough questions.”—The Washington Post “Reminds you the HBO show Silicon Valley did not have to reach far for its satire.”—NPR.org The definitive history, packed with untold stories, of one of America’s most controversial and powerful companies: Facebook As a college sophomore, Mark Zuckerberg created a simple website to serve as a campus social network. Today, Facebook is nearly unrecognizable from its first, modest iteration. In light of recent controversies surrounding election-influencing “fake news” accounts, the handling of its users’ personal data, and growing discontent with the actions of its founder and CEO—who has enormous power over what the world sees and says—never has a company been more central to the national conversation. Millions of words have been written about Facebook, but no one has told the complete story, documenting its ascendancy and missteps. There is no denying the power and omnipresence of Facebook in American daily life, or the imperative of this book to document the unchecked power and shocking techniques of the company, from growing at all costs to outmaneuvering its biggest rivals to acquire WhatsApp and Instagram, to developing a platform so addictive even some of its own are now beginning to realize its dangers. Based on hundreds of interviews from inside and outside Facebook, Levy’s sweeping narrative of incredible entrepreneurial success and failure digs deep into the whole story of the company that has changed the world and reaped the consequences.
|Author||: Jay Goldman|
|Editor||: "O'Reilly Media, Inc."|
|Author||: Daniel Miller|
Facebook is used by nearly 500 million people throughout the world. Once the preserve of youth, the largest increase in usage today is amongst the older sections of the population. This book examines how Facebook transforms the lives of particular individuals, but it also presents a general theory of Facebook as culture and considers the likely consequences of social networking in the future.
|Author||: Michael Miller|
|Editor||: Que Publishing|
Facebook started out as a social network for high school and college kids. But now grown-ups like you are getting connected, too–even if you use Facebook much differently than your kids do. If you’re a grown-up looking to join the Facebook bandwagon, Facebook for Grown-Ups is just the guide you need. You’ll learn how to use Facebook to reconnect with old friends and family members and keep them up-to-date on what’s happening in your life. Facebook for Grown-Ups shows you how to open a Facebook account, find new friends, post status updates, and share family photos and videos. You’ll learn how to become a fan of your favorite performers, join a business network, and create your own topic-specific groups. And if you’re worried about privacy, Facebook for Grown-Ups shows you how to keep your personal information from becoming public knowledge. You’ll even learn how to keep track of what your kids are doing on Facebook–without them knowing it. Read this book to discover how grown-ups can take advantage of everything Facebook has to offer. It’s not just for kids anymore!
|Author||: Marty Weintraub|
|Editor||: John Wiley & Sons|
Expert Facebook advertising techniques you won't find anywhereelse! Facebook has exploded to a community of more than half a billionpeople around the world, making it a deliciously fertile playgroundfor marketers on the cutting edge. Whether you want to leverageFacebook Ads to generate "Likes," promote events, sell products,market applications, deploy next-gen PR, ,this unique guide is theultimate resource on Facebook's wildly successful pay-per-clickadvertising platform. Featuring clever workarounds, unprecedentedtricks, and little-known tips for triumphant Facebook advertising,it’s a must-have on the online marketer’s bookshelf.Facebook advertising expert Marty Weintraub shares undocumentedhow-to advice on everything from targeting methods, advancedadvertising techniques, writing compelling ads, launching acampaign, monitoring and optimizing campaigns, and tons more. Killer Facebook Ads serves up immediately actionable tips &tactics that span the gambit. Learn what Facebook ads are good for, how to set goals,and communicate clear objectives to your boss and stakeholders. Master highly focused demographic targeting on Facebook'ssocial graph. Zero in on relevant customers now. Get extraordinary advice for using each available adelement—headline, body text, images, logos, etc.—formaximum effect How to launch a Facebook advertising campaign and crucialmonitoring and optimizing techniques Essential metrics and reporting considerations Captivating case studies drawn from the author's extensiveFacebook advertising experience, highlighting lessons fromchallenges and successes Tasty bonus: a robust targeting appendix jam-packed withamazing targeting combos Packed with hands-on tutorials and expert-level techniquesand tactics for executing an effective advertising campaign, thisone-of-a-kind book is sure to help you develop, implement, measure,and maintain successful Facebook ad campaigns.
|Editor||: Rockable Press|
No amount of hype can run your brand's Facebook presence for you. In this no-nonsense, straight forward guide, Skellie will have you up and running with a professional and effective Facebook Page in no time. Get important tips on: Setting up your first Page, what to do and what to avoid Which types of content sharing and user participation are the most important The importances of the "Like" button Sharing your Facebook content on your own website How to get your fans talking!
|Author||: Justin Robert Levy|
|Editor||: Pearson Education|
Three pigs spend their money on different things: potato chips, sody-pop and building supplies. It comes as no surprise that a wolf is able to blow down the first two pigs' houses. When the wolf can't blow down the third pig's brick house, everyone comes together and the fun begins. The first two pigs give him potato chips and sody-pop and the third pig makes everyone a healthy meal. Since only one pig has a house left the other two pigs and the wolf move in with her. The somewhat bad wolf is no longer hungry.
|Author||: José Marichal|
In July 2010, Facebook had over 500 million subscribers worldwide and the rapid rise of the site prompted Time magazine to name Facebook's founder Mark Zuckerberg its person of the year for 2010. This novel book advances our understanding of how democratic citizens are transformed by the "Facebook revolution". Despite increasing interest in politics and popular media, there has been little academic work on the impact of Facebook on politics in general, and on democratic processes in particular. The work that does exist has been limited to Facebook's impact on politics as a mobilization tool used by social movement activists. In this book, José Marichal argues that understanding Facebook's impact on political processes requires an understanding of how Facebook's architecture of disclosure shapes the construction of individuals' political identities by drawing users further into their pre-selected social networks. Drawing on a number of disciplines and an ethnographic analysis of 250 Facebook political groups, Marichal explores how Facebook's emphasis on social connection impacts key dimensions of political participation: e.g., mobilization, deliberation, and attitude formation.
|Author||: Maria Leena Korpijaakko|
This book presents a Facebook study on members of the Cusp Generation, or those born before the “great digital divide” of 1995. This delineation allows for a discussion on the possible socio-cultural implications of Facebook use for people of all ages. Members of the Cusp Generation are in a unique position as “part digital natives” to easily acquire and use new media technologies, while being more critically aware of the personal, social, and cultural effects that may arise from them thanks to having some memory of the pre-digital era. Drawing on identity theories rooted in critical theory and cultural studies, the author shows that there are potential constrictions on people’s agency in their Facebook use caused by consumer discourse, Facebook’s hyperreal nature and structure, psychological predispositions, and the potential for avatar attachment. In raising concerns over the impacts of technology-based communication, this book explores how the medium of Facebook extends and exacerbates processes of offline social reproduction and discusses how the positive social and political aspects of Facebook can be enhanced. The findings contribute to academic discussions in the fields of cultural studies and Education and can be applied to the development of critical media literacy for curriculum and pedagogy.
|Author||: Carolyn Abram|
|Editor||: John Wiley & Sons|
Ready to get active on Facebook but no clue where to start? This bestselling guide gets you started! Facebook has undergone a number of changes over the years and it is difficult to keep up with everything that it has to offer. This edition of the popular For Dummies guide to Facebook covers the latest updates and guides new users into the Facebook experience quickly and easily. It looks at the redesigned home and profile pages, new filters that improve security, new photo options, expanded mobile connection options, and updates to popular Facebook apps. You will also learn how to use the new messaging system that serves as a hub for on-site messages and outside messaging, including e-mail. This book has been fully updated to help new users take full advantage of everything Facebook offers and all the upgrades Covers Facebook's redesigned home and profile pages, new security features including creating groups as filters, a new photo viewer and tagging options, and more Explains the expanded mobile connection options and the new messaging system that serves as a hub for on-site messages, e-mail, and other outside messaging Updates all the changes to existing Facebook apps Helps Facebook newcomers get up to speed and use the site safely and confidently This fun and friendly book is the resource you need to get the most from your Facebook experience.
|Author||: Michael Miller|
|Editor||: Que Publishing|
The perfect book to help anyone 50+ learn Facebook--in full color! Whether you are new to Facebook or would like to explore more of its features, My Facebook for Seniors makes learning to use the world’s most popular social media site simple and fun. The full-color, step-by-step instructions make it easy to connect with family, friends, and colleagues; share digital photos; play social games on Facebook; and much more. Veteran author Michael Miller has written more than 100 nonfiction books and is known for his ability to explain complex topics to everyday readers. Michael wrote this book from the 50+ point of view, using relevant examples and covering all the most popular tasks. Here are just a few things you will learn how to do in this top-selling book: • Sign up for Facebook (it’s free!) and create a new account • Configure Facebook’s privacy settings to keep your personal information private • Find old friends who are also on Facebook • Use the News Feed to discover what your friends are up to • Discover how best to use Facebook to keep in touch with your kids and grandkids • Update your friends and family on your current activities • View your friends’ digital photos--and share your photos with friends and family • Personalize the Timeline page that your friends see • Use Facebook to schedule and manage real-world events--including birthdays • Chat privately with friends and family--via text or video • Find and follow pages from your favorite public figures and companies • Discover interesting topic-specific groups • Enhance Facebook with interesting apps and fun social games • Search Facebook for useful information • Find out what you should--and shouldn’t--share on Facebook • Use Facebook on your iPad, iPhone, or Android device
|Author||: Mike Kent,Tama Leaver|
An Education in Facebook? examines and critiques the role of Facebook in the evolving landscape of higher education. At times a mandated part of classroom use, at others an informal network for students, Facebook has become an inevitable component of college life, acting alternately as an advertising, recruitment and learning tool. But what happens when educators use a corporate product, which exists outside of the control of universities, to educate students? An Education in Facebook? provides a broad discussion of the issues educators are already facing on college campuses worldwide, particularly in areas such as privacy, copyright and social media etiquette. By examining current uses of Facebook in university settings, this book offers both a thorough analytical critique as well as practical advice for educators and administrators looking to find ways to thoughtfully integrate Facebook and other digital communication tools into their classrooms and campuses.
|Author||: Marsha Collier|
|Editor||: John Wiley & Sons|
New to social media? This easy-to-use guide will get you started in no time! Social media is a ton of fun, and this updated guide makes it easy to set up a Facebook or Twitter account to catch up with old friends, communicate with your family, and enjoy your online experience. Printed in large font for easy reading, this book offers hands-on guidance to connecting to the Internet with a computer or mobile device, creating social media accounts and profiles, searching for friends, joining groups, sharing photos and videos, and more. If you're one of the 100+ million seniors using Facebook or other social media sites, this 2nd Edition of Facebook & Twitter For Seniors For Dummies will take you through the entire process setting up your online accounts and taking full control over what you post and see on popular social media sites. It also covers popular sites where you can read and share opinions on entertainment and travel options, view movies and television shows on your computer or mobile device, and even create your own blog. This Second Edition covers new social media options that weren't previously available Take the pain out of working with an Internet service provider, checking e-mail, and staying in touch with your mobile device Make it easy to put your photos on Facebook, create a profile, connect with friends, and add other info Learn how to share the latest updates on Twitter or search for exciting travel destinations on TripAdvisor If you're a senior looking for simple advice on how to use social media sites to strengthen your connection with loved ones—or to reconnect with friends from your past—this hands-on guide has you covered.
|Author||: RD king|
There are over 2 billion people who log into Facebook every single day. They share updates with their families, friends, and acquaintances. But did you know, they also buy billions of dollars’ worth of products and services just from the ads they see on Facebook? With Facebook Ads Domination, you can crush your competitors by stealing their customers and converting them over to your business! Topics covered: How To Get Started With Facebook Ads Getting To Know The Facebook Ads Manager Facebook Ads VS. Boosted Posts How To Optimize Your Facebook Ad design Gain Maximum Exposure Using Custom Targeted Audiences How To Use Retarget Marketing With Facebook Split Testing Your Facebook Ads For Optimum Performance Boost Your Profits With Facebook Dynamic Ads How To Lower Your Overall Facebook Ad Budget How To Create A Facebook Lead Capture Funnel
|Author||: David Kirkpatrick|
|Editor||: Simon and Schuster|
IN LITTLE MORE THAN HALF A DECADE, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects-even becoming instrumental in political protests from Colombia to Iran. Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook's key executives in researching this fascinating history of the company and its impact on our lives. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company's remarkable ascent. This is the Facebook story that can be found nowhere else. How did a nineteen-year-old Harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size? Kirkpatrick shows how Zuckerberg steadfastly refused to compromise his vision, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, altering politics, business, and even our sense of our own identity. This is the Facebook Effect.
|Author||: Shubham Singh|
|Editor||: Notion Press|
FACEBOOK MARKETING: Grow your business with FB ads and Chatbot is written by Shubham Singh (Entrepreneur). This book will help you with complete knowledge of Facebook ads to grow your business. You will learn many things. You will understand the algorithms of Facebook and come to know many converting hacks. This Book focuses on the overall learning of facebook business growth tools. You will also learn how to use messenger chatbot to convert for you using messenger marketing and sales funnel