Confessions of an Advertising Man

Confessions of an Advertising Man
Author: David Ogilvy,Sir Alan Parker
Pages: 190
ISBN: 190491537X
Available:
Release: 2011
Editor: Southbank Pub
Language: un

Explanation of the Book:

Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.

Confessions of an Advertising Man

Confessions of an Advertising Man
Author: David Ogilvy
Pages: 207
ISBN: 1904915019
Available:
Release: 2004
Editor: No Exit Press
Language: en

Explanation of the Book:

Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.

CONFESSIONS OF AN ADVERTISING MAN 2ND E

CONFESSIONS OF AN ADVERTISING MAN 2ND E
Author: Ogilvy
Pages: 192
ISBN: 0689708009
Available:
Release: 1989-01-09
Editor: Scribner
Language: en

Explanation of the Book:

David Ogilvy was an advertising genius. Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made the book an international bestseller. If you aspire to be a good manager in any kind of business, then this is a must read. His views are timeless and form a blueprint for good practice in business. Book jacket.

Ogilvy on Advertising

Ogilvy on Advertising
Author: David Ogilvy
Pages: 224
ISBN: 9780804170055
Available:
Release: 2013-09-11
Editor: Vintage
Language: en

Explanation of the Book:

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.

Confessions of an Advertising Man

Confessions of an Advertising Man
Author: David Ogilvy,Ogilvy David
Pages: 172
ISBN: STANFORD:36105002497589
Available:
Release: 1963
Editor: Holiday House
Language: un

Explanation of the Book:

Mr. Ogilvy reveals, among other professional secrets, how he gets clients, how to write potent copy, and how to rise to the top of the advertising field.

Summary

Summary
Author: Chase Adams
Pages: 28
ISBN: 1723495026
Available:
Release: 2018-07-31
Editor: Createspace Independent Publishing Platform
Language: en

Explanation of the Book:

Confessions of an Advertising Man is a 1963 book by David Ogilvy. It is considered required reading in many advertising classes in the United States. Ogilvy was partly an advertising copywriter, and the book is written as though the entire book was advertising copy. It contains eleven sections: How to Manage an Advertising Agency How to Get Clients How to Keep Clients How to be a Good Client How to Build Great Campaigns How to Write Potent Copy How to Illustrate Advertisements and Posters How to Make Good Television Commercials How to Make Good Campaigns for Food Products, Tourist Destinations and Proprietary Medicines How to Rise to the Top of the Tree Should Advertising Be Abolished? In August 1963, 5000 copies of the book were printed. By 2008, more than 1,000,000 copies had been printed.

The Unpublished David Ogilvy

The Unpublished David Ogilvy
Author: David Ogilvy
Pages: 208
ISBN: 9781847659453
Available:
Release: 2012-12-06
Editor: Profile Books
Language: en

Explanation of the Book:

First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications - memos, letters, speeches, notes and interviews - from the 'Father of Advertising' and founder of Ogilvy & Mather. Still fizzing with energy and freshness more than 25 years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its editors: 'because so often he spoke out on important matters long before the crowd caught up to him; because all of what he says, he says so well; because so little of what he says in the book had ever before appeared in print'. It includes The Theory and Practice of Selling the AGA Cooker, described by Fortune magazine as 'the finest sales instruction manual ever written', and an interview in which he makes disclosures that even long-standing associates had never heard before. This is a business book unlike any other: a straightforward and incisive look at subjects such as salesmanship, management and creativity, presented in his trademark crisp prose. Whether carefully prepared for a lecture or as a private joke to a friend, his writing always underlines the importance of the rule, 'it pays an agency to be imaginative and unorthodox'.

The Social Impact of Advertising

The Social Impact of Advertising
Author: Tony Kelso
Pages: 312
ISBN: 9781538101155
Available:
Release: 2018-09-14
Editor: Rowman & Littlefield
Language: en

Explanation of the Book:

Kelso challenges readers to reflect on the social impact of advertising from multiple perspectives. Topics include but are not limited to: a history of modern advertising in the US, how advertising can privilege or marginalize social constructions of identity, the problematic targeting of children, and the masks behind corporate advertising.

Confessions of an Economic Hit Man

Confessions of an Economic Hit Man
Author: John Perkins
Pages: 250
ISBN: 1576755126
Available:
Release: 2004-11-09
Editor: Berrett-Koehler Publishers
Language: en

Explanation of the Book:

Perkins, a former chief economist at a Boston strategic-consulting firm, confesses he was an "economic hit man" for 10 years, helping U.S. intelligence agencies and multinationals cajole and blackmail foreign leaders into serving U.S. foreign policy and awarding lucrative contracts to American business.

Bill Bernbach s Book

Bill Bernbach s Book
Author: Bob Levenson
Pages: 219
ISBN: 0394549201
Available:
Release: 1987
Editor: Random House Incorporated
Language: en

Explanation of the Book:

This inside look at some of the most famous advertising campaigns in recent history created by Bill Bernbach, founder of Doyle Dave Bernbach, includes details on each campaign's history and philosophy, as well as theories on advertising

The King of Madison Avenue

The King of Madison Avenue
Author: Kenneth Roman
Pages: 304
ISBN: 0230618340
Available:
Release: 2010-06-08
Editor: St. Martin's Press
Language: en

Explanation of the Book:

From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: * "The man in the Hathaway shirt" with his aristocratic eye patch * "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S. * Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." * "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement. * And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash." Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.

Confessions of an Advertising Man

Confessions of an Advertising Man
Author: David Ogilvy
Pages: 207
ISBN: OCLC:970593639
Available:
Release: 2004
Editor: Unknown
Language: un

Explanation of the Book:

Straight Boy

Straight Boy
Author: Jay Bell
Pages: 300
ISBN:
Available:
Release: 2018-10-18
Editor: Jay Bell Books
Language: en

Explanation of the Book:

I love him. And I’m pretty sure he loves me back… even though he’s straight. When I first met Carter King, I knew he was something special. I imagined us being together, and we are, but only as friends. Best friends! I’m trying to be cool with that, even though I know he has secrets, and there have definitely been mixed signals. I don’t want a crush to ruin what we already have. Then again, if there’s any chance that we can be together, it’s worth the risk, because Carter could be the love of my life. Or he might be the boy who breaks my heart. Straight Boy is Jay Bell’s emotional successor to his critically acclaimed Something Like… series. This full-length novel tells a story of friendship and love while skating the blurry line that often divides the two.

Junior

Junior
Author: Thomas Kemeny
Pages: 180
ISBN: 9781576879603
Available:
Release: 2019-11-26
Editor: Simon and Schuster
Language: en

Explanation of the Book:

There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he's stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy-everything from headlines to scripts to experiential activations-giving readers a lesson on a language we all thought we already knew. This book is not a retrospective from some ad legend. It's a book that should be instantly useful for people starting out. A guide for the first few years at a place you'd actually want to work. Traditionally, advertising books have been written by people with established careers, big offices and letters like VP in their titles. They have stories from the old days when people could start in the mailroom. They are talented. That's been done. Who wants another book filled with seasoned wisdom? This is a book written by somebody still getting his bearings. Someone who has made an extraordinary number of errors in a still short career. Someone who has managed to hang onto his job despite these shortcomings.

The Art of Client Service

The Art of Client Service
Author: Robert Solomon
Pages: 288
ISBN: 9781119228288
Available:
Release: 2016-03-17
Editor: John Wiley & Sons
Language: en

Explanation of the Book:

A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work. Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients. It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do.

Farmageddon

Farmageddon
Author: Philip Lymbery
Pages: 448
ISBN: 9781408846421
Available:
Release: 2014-01-30
Editor: Bloomsbury Publishing
Language: en

Explanation of the Book:

Farm animals have been disappearing from our fields as the production of food has become a global industry. We no longer know for certain what is entering the food chain and what we are eating – as the UK horsemeat scandal demonstrated. We are reaching a tipping point as the farming revolution threatens our countryside, health and the quality of our food wherever we live in the world. Farmageddon is a fascinating and terrifying investigative journey behind the closed doors of a runaway industry across the world – from the UK, Europe and the USA, to China, Argentina, Peru and Mexico. It is both a wake-up call to change our current food production and eating practices and an attempt to find a way to a better farming future.

Reality In Advertising

Reality In Advertising
Author: Rosser Reeves
Pages: 124
ISBN: 9781387028047
Available:
Release: 2017-06-09
Editor: Lulu.com
Language: en

Explanation of the Book:

Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now

Inbound PR

Inbound PR
Author: Iliyana Stareva
Pages: 192
ISBN: 9781119462279
Available:
Release: 2018-04-16
Editor: John Wiley & Sons
Language: en

Explanation of the Book:

The digital era’s new consumer demands a new approach to PR Inbound PR is the handbook that can transform your agency’s business. Today’s customer is fundamentally different, and traditional PR strategies are falling by the wayside. Nobody wants to feel “marketed to;” we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base in the history of PR, and PR professionals must draw upon an enormous breadth of skills and techniques to serve their clients’ interests. Unfortunately, those efforts are becoming increasingly ephemeral and difficult to track using traditional metrics. This book merges content and measurement to give today’s PR agencies a new way to build brands, evaluate performance and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it’s the only way to sustainably grow your business and expand your reach while bolstering your effectiveness on any platform. This book shows you what you need to know, and gives you a clear framework for putting numbers to reputation. Build brand awareness without “marketing to” the audience Generate more, higher-quality customer or media leads Close the deal and nurture the customer or media relationship Track the ROI of each stage in the process Content is the name of the game now, and PR agencies must be able to prove their worth or risk being swept under with obsolete methods. Inbound PR provides critical guidance for PR growth in the digital era, complete with a practical framework for stimulating that growth.

My Life in Advertising

My Life in Advertising
Author: Claude Hopkins
Pages: 206
ISBN: 9781105161261
Available:
Release: 1936
Editor: Lulu.com
Language: en

Explanation of the Book:

The Diary of an Ad Man The War Years June 1 1942 December 31 1943 Scholar s Choice Edition

The Diary of an Ad Man  The War Years June 1  1942 December 31  1943   Scholar s Choice Edition
Author: James Webb Young
Pages: 260
ISBN: 1296005321
Available:
Release: 2015-02-13
Editor: Unknown
Language: en

Explanation of the Book:

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.