Confessions of an Advertising Man

Confessions of an Advertising Man
Author: David Ogilvy,Sir Alan Parker
Pages: 190
ISBN: 190491537X
Available:
Release: 2011
Editor: Southbank Pub
Language: en

Explanation of the Book:

Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.

Confessions of an Advertising Man

Confessions of an Advertising Man
Author: David Ogilvy
Pages: 207
ISBN: 1904915019
Available:
Release: 2004
Editor: No Exit Press
Language: en

Explanation of the Book:

Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.

CONFESSIONS OF AN ADVERTISING MAN 2ND E

CONFESSIONS OF AN ADVERTISING MAN 2ND E
Author: Ogilvy
Pages: 192
ISBN: 0689708009
Available:
Release: 1989-01-09
Editor: Scribner
Language: en

Explanation of the Book:

David Ogilvy was an advertising genius. Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made the book an international bestseller. If you aspire to be a good manager in any kind of business, then this is a must read. His views are timeless and form a blueprint for good practice in business. Book jacket.

Confessions of an Advertising Man

Confessions of an Advertising Man
Author: David Ogilvy
Pages: 172
ISBN: OCLC:1148602313
Available:
Release: 2002
Editor: Unknown
Language: en

Explanation of the Book:

Summary

Summary
Author: Chase Adams
Pages: 28
ISBN: 1723495026
Available:
Release: 2018-07-31
Editor: Createspace Independent Publishing Platform
Language: en

Explanation of the Book:

Confessions of an Advertising Man is a 1963 book by David Ogilvy. It is considered required reading in many advertising classes in the United States. Ogilvy was partly an advertising copywriter, and the book is written as though the entire book was advertising copy. It contains eleven sections: How to Manage an Advertising Agency How to Get Clients How to Keep Clients How to be a Good Client How to Build Great Campaigns How to Write Potent Copy How to Illustrate Advertisements and Posters How to Make Good Television Commercials How to Make Good Campaigns for Food Products, Tourist Destinations and Proprietary Medicines How to Rise to the Top of the Tree Should Advertising Be Abolished? In August 1963, 5000 copies of the book were printed. By 2008, more than 1,000,000 copies had been printed.

Confessions of an Advertising Man

Confessions of an Advertising Man
Author: David Ogilvy,Ogilvy David
Pages: 172
ISBN: STANFORD:36105002497589
Available:
Release: 1963
Editor: Holiday House
Language: en

Explanation of the Book:

Mr. Ogilvy reveals, among other professional secrets, how he gets clients, how to write potent copy, and how to rise to the top of the advertising field.

Ogilvy on Advertising in the Digital Age

Ogilvy on Advertising in the Digital Age
Author: Miles Young
Pages: 288
ISBN: 9781635571479
Available:
Release: 2018-01-16
Editor: Bloomsbury Publishing USA
Language: en

Explanation of the Book:

From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age. In this must-have sequel to the bestselling Ogilvy On Advertising, Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data-the currency of the digital age-to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future. This essential guide is for any professional in advertising, public relations, or marketing seeking to remain innovative and competitive in today's ever-expanding technological marketplace.

The Unpublished David Ogilvy

The Unpublished David Ogilvy
Author: David Ogilvy
Pages: 208
ISBN: 9781847659453
Available:
Release: 2012-12-06
Editor: Profile Books
Language: en

Explanation of the Book:

First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications - memos, letters, speeches, notes and interviews - from the 'Father of Advertising' and founder of Ogilvy & Mather. Still fizzing with energy and freshness more than 25 years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its editors: 'because so often he spoke out on important matters long before the crowd caught up to him; because all of what he says, he says so well; because so little of what he says in the book had ever before appeared in print'. It includes The Theory and Practice of Selling the AGA Cooker, described by Fortune magazine as 'the finest sales instruction manual ever written', and an interview in which he makes disclosures that even long-standing associates had never heard before. This is a business book unlike any other: a straightforward and incisive look at subjects such as salesmanship, management and creativity, presented in his trademark crisp prose. Whether carefully prepared for a lecture or as a private joke to a friend, his writing always underlines the importance of the rule, 'it pays an agency to be imaginative and unorthodox'.

The Social Impact of Advertising

The Social Impact of Advertising
Author: Tony Kelso
Pages: 312
ISBN: 9781538101155
Available:
Release: 2018-09-14
Editor: Rowman & Littlefield
Language: en

Explanation of the Book:

Kelso challenges readers to reflect on the social impact of advertising from multiple perspectives. Topics include but are not limited to: a history of modern advertising in the US, how advertising can privilege or marginalize social constructions of identity, the problematic targeting of children, and the masks behind corporate advertising.

Ogilvy on Advertising

Ogilvy on Advertising
Author: David Ogilvy
Pages: 224
ISBN: 9780804170055
Available:
Release: 2013-09-11
Editor: Vintage
Language: en

Explanation of the Book:

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.

The King of Madison Avenue

The King of Madison Avenue
Author: Kenneth Roman
Pages: 304
ISBN: 0230618340
Available:
Release: 2010-06-08
Editor: St. Martin's Press
Language: en

Explanation of the Book:

From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: * "The man in the Hathaway shirt" with his aristocratic eye patch * "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S. * Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." * "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement. * And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash." Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.

The Confessions of St Augustine

The Confessions of St  Augustine
Author: Saint Augustine (of Hippo)
Pages: 285
ISBN: COLUMBIA:CU72977485
Available:
Release: 1844
Editor: Unknown
Language: en

Explanation of the Book:

Confessions of the Pricing Man

Confessions of the Pricing Man
Author: Hermann Simon
Pages: 221
ISBN: 9783319204000
Available:
Release: 2015-10-20
Editor: Springer
Language: en

Explanation of the Book:

The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer. In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. From the global release of the latest electronic gadget to the bewildering gyrations of oil futures to markdowns at the bargain store, price is the most powerful and pervasive economic force in our day-to-day lives and one of the least understood. The recipe for successful pricing often sounds like an exotic cocktail, with equal parts psychology, economics, strategy, tools and incentives stirred up together, usually with just enough math to sour the taste. That leads managers to water down the drink with hunches and rules of thumb, or leave out the parts with which they don’t feel comfortable. While this makes for a sweeter drink, it often lacks the punch to have an impact on the customer or on the business. It doesn’t have to be that way, though, as Hermann Simon illustrates through dozens of stories collected over four decades in the trenches and behind the scenes. A world-renowned speaker on pricing and a trusted advisor to Fortune 500 executives, Simon’s lifelong journey has taken him from rural farmers’ markets, to a distinguished academic career, to a long second career as a n entrepreneur and management consultant to companies large and small throughout the world. Along the way, he has learned from Nobel Prize winners and leading management gurus, and helped countless managers and executives use pricing as a way to create new markets, grow their businesses and gain a sustained competitive advantage. He also learned some tough personal lessons about value, how people perceive it, and how people profit from it. In this engaging and practical narrative, Simon leaves nothing out of the pricing cocktail, but still makes it go down smoothly and leaves you wanting to learn more and do more—as a consumer or as a business person. You will never look at pricing the same way again.

How I Learned the Secrets of Success in Advertising

How I Learned the Secrets of Success in Advertising
Author: Anonim
Pages: 246
ISBN: 9780981643212
Available:
Release: 1952
Editor: North Audley Media
Language: en

Explanation of the Book:

Confessions of an Economic Hit Man

Confessions of an Economic Hit Man
Author: John Perkins
Pages: 250
ISBN: 1576755126
Available:
Release: 2004-11-09
Editor: Berrett-Koehler Publishers
Language: en

Explanation of the Book:

Perkins, a former chief economist at a Boston strategic-consulting firm, confesses he was an "economic hit man" for 10 years, helping U.S. intelligence agencies and multinationals cajole and blackmail foreign leaders into serving U.S. foreign policy and awarding lucrative contracts to American business.

Farmageddon

Farmageddon
Author: Philip Lymbery
Pages: 448
ISBN: 9781408846421
Available:
Release: 2014-01-30
Editor: Bloomsbury Publishing
Language: en

Explanation of the Book:

Farm animals have been disappearing from our fields as the production of food has become a global industry. We no longer know for certain what is entering the food chain and what we are eating – as the UK horsemeat scandal demonstrated. We are reaching a tipping point as the farming revolution threatens our countryside, health and the quality of our food wherever we live in the world. Farmageddon is a fascinating and terrifying investigative journey behind the closed doors of a runaway industry across the world – from the UK, Europe and the USA, to China, Argentina, Peru and Mexico. It is both a wake-up call to change our current food production and eating practices and an attempt to find a way to a better farming future.

My Life in Advertising and Scientific Advertising

My Life in Advertising and Scientific Advertising
Author: Claude Hopkins
Pages: 318
ISBN: 0844231010
Available:
Release: 1966-02
Editor: McGraw Hill Professional
Language: en

Explanation of the Book:

This volume contains his two landmark books. Scientific Advertising--the classic primer still read by today's top copywriters--was originally written in 1923. Four years later, he finished his autobiography, My Life in Advertising.

Adland

Adland
Author: Mark Tungate
Pages: 278
ISBN: 0749448377
Available:
Release: 2007
Editor: Kogan Page Publishers
Language: en

Explanation of the Book:

Publisher description

Uncomfortable Conversations with a Black Man

Uncomfortable Conversations with a Black Man
Author: Emmanuel Acho
Pages: 288
ISBN: 9781250800480
Available:
Release: 2020-11-10
Editor: Flatiron Books: An Oprah Book
Language: en

Explanation of the Book:

INSTANT NEW YORK TIMES BESTSELLER An urgent primer on race and racism, from the host of the viral hit video series “Uncomfortable Conversations with a Black Man” “You cannot fix a problem you do not know you have.” So begins Emmanuel Acho in his essential guide to the truths Americans need to know to address the systemic racism that has recently electrified protests in all fifty states. “There is a fix,” Acho says. “But in order to access it, we’re going to have to have some uncomfortable conversations.” In Uncomfortable Conversations With a Black Man, Acho takes on all the questions, large and small, insensitive and taboo, many white Americans are afraid to ask—yet which all Americans need the answers to, now more than ever. With the same open-hearted generosity that has made his video series a phenomenon, Acho explains the vital core of such fraught concepts as white privilege, cultural appropriation, and “reverse racism.” In his own words, he provides a space of compassion and understanding in a discussion that can lack both. He asks only for the reader’s curiosity—but along the way, he will galvanize all of us to join the antiracist fight.

The New Confessions of an Economic Hit Man

The New Confessions of an Economic Hit Man
Author: John Perkins
Pages: 384
ISBN: 9781626566750
Available:
Release: 2016-02-09
Editor: Berrett-Koehler Publishers
Language: en

Explanation of the Book:

Featuring 15 explosive new chapters, this new edition of the New York Times bestseller brings the story of Economic Hit Men up-to-date and, chillingly, home to the U.S.―but it also gives us hope and the tools to fight back. Former economic hit man John Perkins shares new details about the ways he and others cheated countries around the globe out of trillions of dollars. Then he reveals how the deadly EHM cancer he helped create has spread far more widely and deeply than ever in the US and everywhere else—to become the dominant system of business, government, and society today. Finally, he gives an insider view of what we each can do to change it. Economic hit men are the shock troops of what Perkins calls the corporatocracy, a vast network of corporations, banks, colluding governments, and the rich and powerful people tied to them. If the EHMs can't maintain the corrupt status quo through nonviolent coercion, the jackal assassins swoop in. The heart of this book is a completely new section, over 100 pages long, that exposes the fact that all the EHM and jackal tools—false economics, false promises, threats, bribes, extortion, debt, deception, coups, assassinations, unbridled military power—are used around the world today exponentially more than during the era Perkins exposed over a decade ago. As dark as the story gets, this reformed EHM also provides hope. Perkins offers specific actions each of us can take to transform what he calls a failing Death Economy into a Life Economy that provides sustainable abundance for all.